D Custom's content marketing approach
It’s not enough to just be good at marketing—we believe our proven process makes all the difference between great results and award-winning results for our clients. We bring key stakeholders to the table and dig deep into your business to discover your biggest challenges and formulate a strategy to help you connect to your target audience. Then we work closely with you to execute your content across a variety of integrated channels, from planning to creation to evaluation.
Our approach helps establish and extend your content marketing goals in four key ways:
We look at your brand—positioning, strategy, messaging, and more—to help you breathe new life into your strategy and determine content gaps. Our strategy helps you define your target audiences, clarify the purpose of your content, and map how you will roll out your story through an integrated marketing plan.
We’re not here to take over; we’re here to help. Our team of strategists, designers, journalists, editors, and programmers add the finishing flourishes to your marketing plan. Where you have needs, we have solutions. Our flexible, integrated approach to marketing means that we have you covered across every channel, from video shoots to social media management, content creation to graphic design.
You’ve already got good ideas—we just help you take them one step further. Our depth and breadth of expertise allows us to work closely with your team to flawlessly execute on any key initiative in your plan while plugging in new components to the big picture. We constantly evaluate your content results to ensure that your strategy is always on point.
We crank the volume on your marketing and give you a longer reach, expanding your channels and gaining a larger audience. Don’t shout into an empty room—let us help you figure out where your audience is listening so that you are sending out the right message, in the right place, to the right people, at the right time.