D Custom's content marketing approach
It’s not enough to just be good at marketing—we believe our proven process makes all the difference between great results and award-winning results for our clients. We bring key stakeholders to the table and dig deep into your business to discover your biggest challenges and formulate a strategy to help you connect to your target audience. Then we work closely with you to execute your content across a variety of integrated channels, from planning to creation to evaluation.
Our approach helps establish and extend your content marketing goals in four key ways:
Refresh
We look at your brand—positioning, strategy, messaging, and more—to help you breathe new life into your strategy and determine content gaps. Our strategy helps you define your target audiences, clarify the purpose of your content, and map how you will roll out your story through an integrated marketing plan.
Illuminate
We’re not here to take over; we’re here to help. Our team of strategists, designers, journalists, editors, and programmers add the finishing flourishes to your marketing plan. Where you have needs, we have solutions. Our flexible, integrated approach to marketing means that we have you covered across every channel, from video shoots to social media management, content creation to graphic design.
Enhance
You’ve already got good ideas—we just help you take them one step further. Our depth and breadth of expertise allows us to work closely with your team to flawlessly execute on any key initiative in your plan while plugging in new components to the big picture. We constantly evaluate your content results to ensure that your strategy is always on point.
Amplify
We crank the volume on your marketing and give you a longer reach, expanding your channels and gaining a larger audience. Don’t shout into an empty room—let us help you figure out where your audience is listening so that you are sending out the right message, in the right place, to the right people, at the right time.
Latest News
D Custom, a national content marketing agency based in the heart of downtown Dallas’ arts district, is seeing substantial growth in its business from multichannel content marketing programs through the mastery of emerging content technologies, sales enablement and transmedia storytelling.
D Custom was honored on November 5 at the 2012 Pearl Awards ceremony at the Liberty Theatre in New York City with three awards for their client work in custom content, website design and video.
D Custom was honored in the 2012 Magnum Opus Awards with three awards for outstanding content marketing work.
View Our Latest Content Marketing Resource
Testimonials »
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D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to. They’ve worked seamlessly as part of our extended marketing team for years.
Lisa Turner,Global Marketing Leader
Fortune 100 IT Company -
You have an incredibly gifted team at D Custom. HealthWagers wanted to work with a creative firm that had the ability to meet our needs from brand conception to our beta launch. D Custom has the firepower we need.
Steve Harris,President
HealthWagers -
[D Custom] had a feel of exactly what we were looking for, and they delivered.
Susan Walker,Vice President of Marketing
Sally Beauty Company -
We just finished up an intense project for an oil and gas filter company that required complicated animations for several products. [The team] made the working process pleasurable and more importantly, nailed the animations on time and in budget. I will not only use them again, I will recommend D Custom to others looking for a good animation house.
Patty Harrison,Rev Advertising
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I value our 6 years together. [D Custom] is very solution-oriented… You beat 5 larger/national agencies when we recently went to bid.
Omni Hotels & Resorts,Marketing Team
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I have worked with D Custom on multiple projects and would be very confident in recommending them to develop, manage, and implement a digital strategy for companies of any size. I look forward to all of the projects that we work on together.
Ryan Short,President
Modassic Marketing -
The staff at D Custom are absolutely the best at what they do. We have collaborated on a number of projects, and they hit the ball out of the park every time. I will continue to call on them every time my clients need their expertise in video and design.
Mark Neace,President
Key Image Solutions -
The team at D Custom always surprised me. The work was consistently fresh, inspired, and right on task. I never left a session without being inspired to ask more of whatever task it was we were pursuing; [they] always raised the bar.
Tom Hanson,President
Heelys, Inc. -
Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media. We could not have done it without the D Custom partnership–we have built a platform for a long-lasting relationship.
Shideh Sedgh Bina,Founding Partner
Insigniam -
[D Custom] brought so much excitement and sophistication to our brand and business. It’s fantastic to see and experience–thank you!
Kristen Fritschel,Business Consultant
Insigniam -
Our relationship with the D Custom team has proven to be one of our most successful agency partnerships. So often it’s easy to hire talent that executes on deliverables, but D Custom takes that to the next level.
Kristin Binford,Marketing Manager
EDCO Group Inc.