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D Custom's Integrated Content Marketing Blog

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101: Why Video is The All Star in Your Content Marketing Lineup

Video is the MVP in any killer content marketing strategy, and it’s more affordable than ever to produce and release. So why do so few brands take advantage of this power player?

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#Hashtags Turn Your Presentations #Social

As a presenter or event organizer you want to engage not only the audience in the room, but break out to outside audiences. Hashtags turn your presentation into social media conversation.

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Social Media, Customer Service, and Front-Door Graffiti

The next time I have to buy a TV, Samsung will be at the top of my list. It demonstrated a prime example of first-class social media customer service.

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My Love-Hate Relationship with Gated Content

Do gates really work for lead generation? The answer: if you do it correctly. There are a lot of mistakes being made out there. Here are some tips.

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Design 101: 5 Steps to Master the Infographic

Infographics might be datacentric, but their creation is more of an art than a science. Follow these guidelines to make sure that your content has the biggest impact on your audience.

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“Mobile First” is Not a Bank in Alabama

Key marketing-strategy lessons from billion-dollar presidential campaigns.

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Dallas content marketing agency D Custom posts about new changes to Google's Knowledge Graph.

Friday Five: Google’s Knowledge Graph gets social

Read more about Google’s latest search change, plus how brands are REALLY using Pinterest to promote products, this year’s Super Bowl advertisers, SlideShare optimization, and the content marketing buzzwords you’ll be rolling your eyes at by the end of 2015 in this week’s Friday Five.

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Dallas content marketing agency D Custom shares how Brinker International realigned its vision to build a better business through an accountable culture.

How Brinker International created an accountable culture

For decades Brinker international, the legendary hospitality company founded by Norman Brinker in 1975, has played a role in revolutionizing the restaurant industry through a variety of casual dining concepts.

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Dallas content agency D Custom posts about how paid placement leads to content success, one of its 10 B2B and B2C content marketing trends for 2015.

10 B2B and B2C content marketing trends: Paid placement = content success

Paid social media placement isn’t just an experiment anymore—it’s now a necessary part of your overall distribution strategy. You could be writing the best content in the world, but without paid placement, it might never be seen.

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Dallas content marketing agency D Custom shares an article from Connote Magazine on the importance of chief marketing technologists.

Chief marketing technologist: catching up and keeping up

That loud whooshing sound you hear? That’s marketing technology passing you by. That is, of course, unless you flip on the turbocharger, and hire yourself a Chief Marketing Technologist.

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Our Latest Content Marketing Resources and Videos

Testimonials »

  • D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to. They’ve worked seamlessly as part of our extended marketing team for years.

    Lisa Turner,

    Global Marketing Leader
    Fortune 100 IT Company

  • I value our 6 years together. [D Custom] is very solution-oriented… You beat 5 larger/national agencies when we recently went to bid.

    Omni Hotels & Resorts,

    Marketing Team

  • Our relationship with the D Custom team has proven to be one of our most successful agency partnerships.  So often it’s easy to hire talent that executes on deliverables, but D Custom takes that to the next level. 

    Kristin Binford,

    Director of Marketing
    EDCO Group Inc.

  • The staff at D Custom are absolutely the best at what they do. We have collaborated on a number of projects, and they hit the ball out of the park every time. I will continue to call on them every time my clients need their expertise in video and design.

    Mark Neace,

    President
    Key Image Solutions

  • We just finished up an intense project for an oil and gas filter company that required complicated animations for several products. [The team] made the working process pleasurable and more importantly, nailed the animations on time and in budget. I will not only use them again, I will recommend D Custom to others looking for a good animation house.

    Patty Harrison,

    Rev Advertising

  • The team at D Custom always surprised me. The work was consistently fresh, inspired, and right on task. I never left a session without being inspired to ask more of whatever task it was we were pursuing; [they] always raised the bar.

    Tom Hanson,

    President
    Heelys, Inc.

  • [D Custom] brought so much excitement and sophistication to our brand and business.  It’s fantastic to see and experience–thank you!

    Kristen Fritschel,

    Business Consultant
    Insigniam

  • You have an incredibly gifted team at D Custom. HealthWagers wanted to work with a creative firm that had the ability to meet our needs from brand conception to our beta launch. D Custom has the firepower we need.

    Steve Harris,

    President
    HealthWagers

  • I have worked with D Custom on multiple projects and would be very confident in recommending them to develop, manage, and implement a digital strategy for companies of any size. I look forward to all of the projects that we work on together.

    Ryan Short,

    President
    Modassic Marketing

  • [D Custom] had a feel of exactly what we were looking for, and they delivered.

    Susan Walker,

    Vice President of Marketing
    Sally Beauty Company

  • Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media. We could not have done it without the D Custom partnership–we have built a platform for a long-lasting relationship.

    Shideh Sedgh Bina,

    Founding Partner
    Insigniam