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D Custom's Integrated Content Marketing Blog

Repurposing Content | Woman with shopping bags

The Value of Repurposing Content

When light-colored denim came back in style a few years ago, I was in luck. For some reason, I had held onto a paid of designer jeans in that style for years. Those jeans, worn with the right accessories, made it into regular rotation in my wardrobe. Score one for my wallet. Just like fashion, […]

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Metrics 101: Does Your Program Measure Up? | kid measuring height

Metrics 101: Does Your Program Measure Up?

In this 101 post, we look at metrics, benchmarks, and the cycle of “review metrics, revise content and strategy, and repeat.”

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kid playing with wooden ruler looking through hole

When Numbers Lie: Tracking the Wrong Metrics

Everyone’s talking about the power of data, so more must be better. But that approach will generate a flood of numbers you’ll have to slog through to reach your goals.

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Sharing Is Caring | sister sharing teddy bear

Sharing Is Caring: The Future of Marketing

Think about social amplification and sharing in your content marketing strategy. When you’re building content, consider how it will be promoted and optimize for those channels.

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APRIL 26, 2015 - Woodbridge, NJ: A replica of the Back to the Future DeLorean is shown at a local car show

Your Audience Is Changing

A shifting audience requires a shifting response. Ditch any mentality you have about short-term campaigns that try to please everybody to targeted, meaningful, and long-term relationship-building.

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Brand-to-Brand Social Media and the Art of Conversation

In this 101 post, we look at how to develop a brand-interaction plan for social media, and why this plan is important.

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Social Media Channels | Hand Reaching Out

What Channels Should You Be Using to Reach Which People?

Every social channel is not created equal, especially when it comes to your audience. Some hold serious weight and influence while others are simply ignored or even avoided.

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Office leather desk table with supplies and flower. Top view with copy space

News Alert: A Content Calendar Is Not a Strategy

The best content marketing strategy is a cycle. Creating a content calendar is just one step.

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Brain exploding | Keyword nonsense

Stop with the Keyword Nonsense

By sticking to a few best practices, you can ensure your keywords are used just enough to help you rank for the terms you want without damaging the content quality.

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Woman dancing | Content

Getting to the Human Element: Engaging Content

To increase your marketing engagement, follow this very basic rule of human connection: Dancing like a robot — good; sounding like a robot — bad.

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Our Latest Content Marketing Resources and Videos

Testimonials »

  • Our relationship with the D Custom team has proven to be one of our most successful agency partnerships.  So often it’s easy to hire talent that executes on deliverables, but D Custom takes that to the next level. 

    Kristin Binford,

    Director of Marketing
    EDCO Group Inc.

  • We just finished up an intense project for an oil and gas filter company that required complicated animations for several products. [The team] made the working process pleasurable and more importantly, nailed the animations on time and in budget. I will not only use them again, I will recommend D Custom to others looking for a good animation house.

    Patty Harrison,

    Rev Advertising

  • D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to. They’ve worked seamlessly as part of our extended marketing team for years.

    Lisa Turner,

    Global Marketing Leader
    Fortune 100 IT Company

  • The staff at D Custom are absolutely the best at what they do. We have collaborated on a number of projects, and they hit the ball out of the park every time. I will continue to call on them every time my clients need their expertise in video and design.

    Mark Neace,

    Key Image Solutions

  • I have worked with D Custom on multiple projects and would be very confident in recommending them to develop, manage, and implement a digital strategy for companies of any size. I look forward to all of the projects that we work on together.

    Ryan Short,

    Modassic Marketing

  • I value our 6 years together. [D Custom] is very solution-oriented… You beat 5 larger/national agencies when we recently went to bid.

    Omni Hotels & Resorts,

    Marketing Team

  • The team at D Custom always surprised me. The work was consistently fresh, inspired, and right on task. I never left a session without being inspired to ask more of whatever task it was we were pursuing; [they] always raised the bar.

    Tom Hanson,

    Heelys, Inc.

  • [D Custom] brought so much excitement and sophistication to our brand and business.  It’s fantastic to see and experience–thank you!

    Kristen Fritschel,

    Business Consultant

  • You have an incredibly gifted team at D Custom. HealthWagers wanted to work with a creative firm that had the ability to meet our needs from brand conception to our beta launch. D Custom has the firepower we need.

    Steve Harris,


  • [D Custom] had a feel of exactly what we were looking for, and they delivered.

    Susan Walker,

    Vice President of Marketing
    Sally Beauty Company

  • Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media. We could not have done it without the D Custom partnership–we have built a platform for a long-lasting relationship.

    Shideh Sedgh Bina,

    Founding Partner