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D Custom's Integrated Content Marketing Blog

Dallas content marketing agency D Custom posts about new changes to Google's Knowledge Graph.

Friday Five: Google’s Knowledge Graph gets social

Read more about Google’s latest search change, plus how brands are REALLY using Pinterest to promote products, this year’s Super Bowl advertisers, SlideShare optimization, and the content marketing buzzwords you’ll be rolling your eyes at by the end of 2015 in this week’s Friday Five.

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Dallas content marketing agency D Custom shares how Brinker International realigned its vision to build a better business through an accountable culture.

How Brinker International created an accountable culture

For decades Brinker international, the legendary hospitality company founded by Norman Brinker in 1975, has played a role in revolutionizing the restaurant industry through a variety of casual dining concepts.

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Dallas content agency D Custom posts about how paid placement leads to content success, one of its 10 B2B and B2C content marketing trends for 2015.

10 B2B and B2C content marketing trends: Paid placement = content success

Paid social media placement isn’t just an experiment anymore—it’s now a necessary part of your overall distribution strategy. You could be writing the best content in the world, but without paid placement, it might never be seen.

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Dallas content marketing agency D Custom shares an article from Connote Magazine on the importance of chief marketing technologists.

Chief marketing technologist: catching up and keeping up

That loud whooshing sound you hear? That’s marketing technology passing you by. That is, of course, unless you flip on the turbocharger, and hire yourself a Chief Marketing Technologist.

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Dallas agency D Custom posts about the convergence of microtargeting and micropublishing, one of its 10 B2B and B2C content marketing trends for 2015.

10 B2B and B2C content marketing trends: microtargeting + micropublishing

Thanks to real-time social tracking, remarketing data, and more, microtargeting to very specific subsets of an audience is getting hotter by the day.

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Dallas agency D Custom posts about how new virtual reality technology will affect content creation, a B2B and B2C content marketing trend for 2015.

10 B2B and B2C content marketing trends: a virtual reality

Virtual and augmented reality is a brand new channel for content creation, bringing the audience into the heart of the storytelling and allowing them to experience it instead of just witnessing it.

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Dallas agency D Custom posts about how social media ROI will evolve in the next year, one of its 10 B2B and B2C content marketing trends for 2015.

10 B2B and B2C content marketing trends: Social media ROI

With a steady stream of new social channels, the advent of paid social media, and more, the needle is shifting on social media ROI once again.

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Dallas content marketing agency D Custom shares an article about what accountability in the workplace really means from Connote Magazine.

Accountability: not as simple as it sounds

Accountability may be the most overused and under-practiced word in the modern business vocabulary.

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Dallas agency D Custom posts about how news content is being reborn with a local focus, one of its 10 B2B and B2C content marketing trends for 2015.

10 B2B and B2C content marketing trends: news content gets a new focus

Legacy news organizations are no longer ruling the conversation while they try to figure out how to survive in a new landscape, and younger digital news sites founded within the last seven years are starting to take over.

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D Custom posts about how readers will increasingly value quality over quantity, one of its 10 B2B and B2C content marketing trends for 2015.

10 B2B and B2C content marketing trends: quality over quantity

The trend of content fatigue continues from before—people are overwhelmed by too much content and too many channels.

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Our Latest Content Marketing Resources and Videos

Testimonials »

  • [D Custom] brought so much excitement and sophistication to our brand and business.  It’s fantastic to see and experience–thank you!

    Kristen Fritschel,

    Business Consultant
    Insigniam

  • D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to. They’ve worked seamlessly as part of our extended marketing team for years.

    Lisa Turner,

    Global Marketing Leader
    Fortune 100 IT Company

  • Our relationship with the D Custom team has proven to be one of our most successful agency partnerships.  So often it’s easy to hire talent that executes on deliverables, but D Custom takes that to the next level. 

    Kristin Binford,

    Director of Marketing
    EDCO Group Inc.

  • The team at D Custom always surprised me. The work was consistently fresh, inspired, and right on task. I never left a session without being inspired to ask more of whatever task it was we were pursuing; [they] always raised the bar.

    Tom Hanson,

    President
    Heelys, Inc.

  • We just finished up an intense project for an oil and gas filter company that required complicated animations for several products. [The team] made the working process pleasurable and more importantly, nailed the animations on time and in budget. I will not only use them again, I will recommend D Custom to others looking for a good animation house.

    Patty Harrison,

    Rev Advertising

  • The staff at D Custom are absolutely the best at what they do. We have collaborated on a number of projects, and they hit the ball out of the park every time. I will continue to call on them every time my clients need their expertise in video and design.

    Mark Neace,

    President
    Key Image Solutions

  • Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media. We could not have done it without the D Custom partnership–we have built a platform for a long-lasting relationship.

    Shideh Sedgh Bina,

    Founding Partner
    Insigniam

  • [D Custom] had a feel of exactly what we were looking for, and they delivered.

    Susan Walker,

    Vice President of Marketing
    Sally Beauty Company

  • I have worked with D Custom on multiple projects and would be very confident in recommending them to develop, manage, and implement a digital strategy for companies of any size. I look forward to all of the projects that we work on together.

    Ryan Short,

    President
    Modassic Marketing

  • I value our 6 years together. [D Custom] is very solution-oriented… You beat 5 larger/national agencies when we recently went to bid.

    Omni Hotels & Resorts,

    Marketing Team

  • You have an incredibly gifted team at D Custom. HealthWagers wanted to work with a creative firm that had the ability to meet our needs from brand conception to our beta launch. D Custom has the firepower we need.

    Steve Harris,

    President
    HealthWagers