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D Custom's Integrated Content Marketing Blog

Dallas content marketing agency D Custom talks about the genius awareness marketing behind the #TealPumpkinProject this Halloween.

Friday Five: #TealPumpkinProject is the new orange this Halloween

By Kiran Rayani It’s that time of year where you’ll see pumpkins everywhere—orange pumpkins. They’re a fall staple that screams trick-or-treat. But this Halloween,  Food Allergy Research and Education (FARE) launched the #TealPumpkinProject on October 7 to raise awareness for children who have food allergies. Here’s the deal: leaving a teal pumpkin outside your door on […]

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Dallas agency D Custom posts about the fusion of digital marketing and content distribution, one of its 10 B2B and B2C content marketing trends for 2015.

2015 B2B and B2C content marketing trends: Digital + distribution

The wall between outbound and inbound marketing is falling, and the domain of direct online marketing is fusing with content marketing.

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Dallas content marketing agency D Custom posts about the three Os in marketing: UXO, SEO, and DCO.

How many Os are in marketing?

There is more to content marketing than just being an online content machine. My (unsolicited) advice for any brand looking to invest more in content would be to work with your agency partner, or your internal content team, on the three Os.

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Dallas content marketing agency D Custom talks about how Disney’s MagicBand makes personalized marketing easy for the global brand.

Friday Five: Disney creates personalized marketing magic

Disney is using technological advancements to create personalized bands for its consumers, adding value not only for the users, but also to the brand.

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Dallas content marketing agency D Custom talks about Pinterest’s latest co-marketing campaign with its new feature, Pin Picks.

Friday Five: Pinterest’s Pin Picks get spooky for Halloween

Halloween is just around the corner, and so is the newest co-marketing campaign from Pinterest using its latest and greatest feature, Pin Picks.

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Dallas content marketing agency D Custom posts about the Red Bull lawsuit over misleading marketing for its brand.

Friday Five: Red Bull seeing red in suit over misleading marketing

“Red Bull gives you wings” according to the commercials, but have you really seen wings pop out of your back? Probably not. The company is being sued for claims that its energy drink gives consumers benefits like enhanced athletic performance.

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Dallas content marketing agency D Custom shares the first-ever animated GIF cover from The New Yorker.

Friday Five: The New Yorker gets animated with a GIF cover

From expressing emotions to sharing stories, GIFs are an interesting way to promote an event, product, or appeal to an audience. Never one to shy away from trying something new, The New Yorker did just that with their latest cover.

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Dallas content marketing agency D Custom shares the newly redesigned Omni Escapes magazine from Omni Hotels & Resorts.

The new Omni Escapes

We are so proud to announce the newest issue of Omni Escapes, the lifestyle publication that we produce for Omni Hotels & Resorts. This issue features an all-new design throughout the magazine, an extended opportunity for national advertisers, and, for the first time ever, a responsive digital version of the magazine.

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Dallas content marketing agency D Custom shares Starbucks' strategy for social engagement through misspelled names on drinks.

Friday Five: Starbucks’ misspelled social engagement

Customized direct mail, email campaigns, and social media efforts show that an organization is trying to engage its audience with its content, and Starbucks is doing just that.

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From memes to viral videos, Instagram to infographics, the social world is heading towards a much more visually impressive atmosphere, and marketing isn’t any different.

Friday Five: Visual world, visual marketing.

From memes to viral videos, Instagram to infographics, the social world is heading towards a much more visually impressive atmosphere, and marketing isn’t any different.

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Our Latest Content Marketing Resources and Videos

Testimonials »

  • The staff at D Custom are absolutely the best at what they do. We have collaborated on a number of projects, and they hit the ball out of the park every time. I will continue to call on them every time my clients need their expertise in video and design.

    Mark Neace,

    President
    Key Image Solutions

  • Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media. We could not have done it without the D Custom partnership–we have built a platform for a long-lasting relationship.

    Shideh Sedgh Bina,

    Founding Partner
    Insigniam

  • D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to. They’ve worked seamlessly as part of our extended marketing team for years.

    Lisa Turner,

    Global Marketing Leader
    Fortune 100 IT Company

  • You have an incredibly gifted team at D Custom. HealthWagers wanted to work with a creative firm that had the ability to meet our needs from brand conception to our beta launch. D Custom has the firepower we need.

    Steve Harris,

    President
    HealthWagers

  • [D Custom] had a feel of exactly what we were looking for, and they delivered.

    Susan Walker,

    Vice President of Marketing
    Sally Beauty Company

  • Our relationship with the D Custom team has proven to be one of our most successful agency partnerships.  So often it’s easy to hire talent that executes on deliverables, but D Custom takes that to the next level. 

    Kristin Binford,

    Director of Marketing
    EDCO Group Inc.

  • The team at D Custom always surprised me. The work was consistently fresh, inspired, and right on task. I never left a session without being inspired to ask more of whatever task it was we were pursuing; [they] always raised the bar.

    Tom Hanson,

    President
    Heelys, Inc.

  • I value our 6 years together. [D Custom] is very solution-oriented… You beat 5 larger/national agencies when we recently went to bid.

    Omni Hotels & Resorts,

    Marketing Team

  • [D Custom] brought so much excitement and sophistication to our brand and business.  It’s fantastic to see and experience–thank you!

    Kristen Fritschel,

    Business Consultant
    Insigniam

  • We just finished up an intense project for an oil and gas filter company that required complicated animations for several products. [The team] made the working process pleasurable and more importantly, nailed the animations on time and in budget. I will not only use them again, I will recommend D Custom to others looking for a good animation house.

    Patty Harrison,

    Rev Advertising

  • I have worked with D Custom on multiple projects and would be very confident in recommending them to develop, manage, and implement a digital strategy for companies of any size. I look forward to all of the projects that we work on together.

    Ryan Short,

    President
    Modassic Marketing