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D Custom's Integrated Content Marketing Blog

D Custom posts about how readers will increasingly value quality over quantity, one of its 10 B2B and B2C content marketing trends for 2015.

10 B2B and B2C content marketing trends: quality over quantity

The trend of content fatigue continues from before—people are overwhelmed by too much content and too many channels.

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D-Custom-Text-Message-Christmas-Carol

Friday Five: Are text messages the new holiday greeting?

‘Tis the season, so some people will be calling friends and family to wish them a nice holiday greeting…while the rest send cheery text messages.

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Dallas content marketing agency D Custom posts how companies will use content for employer branding, a B2B and B2C marketing trend for 2015.

2015 B2B and B2C content marketing trends: Employer branding through content

Content is more important than ever in drawing the right talent in an increasingly competitive job market.

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Dallas content marketing agency D Custom talks about Land Rover’s new approach to content marketing in this week’s Friday Five.

Land Rover hits the fast lane with interactive eBook

British car manufacturer Land Rover has partnered with best selling author William Boyd to bring readers a new interactive story experience on popular social platform Tumblr.

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Dallas content marketing agency D Custom shares an interview with Mary Kay CMO Sheryl Adkins-Green from its thought leadership publication, Connote.

Mary Kay CMO Sheryl Adkins-Green on momentum and marketing

For Mary Kay CMO Sheryl Adkins-Green, it is momentum, rather than speed, which counts in winning the market.

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Dallas content marketing agency D Custom posts about companies embracing internal content marketing, a B2B and B2C marketing trend for 2015.

2015 B2B and B2C content marketing trends: Internal content marketing

External storytelling is meaningless unless everyone’s telling (and believing in) the same story internally. Marketing to external audiences is only one half of the equation.

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Dallas content marketing agency D Custom posts about how viral sensation #AlexfromTarget might be a marketing hoax from Target.

Friday Five: Is #AlexfromTarget a real viral sensation?

Viral marketing hits are the goal of many savvy digital marketers. The most recent viral star, #AlexfromTarget, brought a lot of attention to the retail chain, but is Alex just a marketing hoax?

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Dallas agency D Custom posts about retailers rediscovering the power of storytelling, one of its 10 B2B and B2C content marketing trends for 2015.

2015 B2B and B2C content marketing trends: Retailer storytelling

Today, retailers have more to say than mere promotions and coupons can reflect, but they struggle to find the ROI around their stories while they are pressured to bring in the sales. In the coming year, they will wake up and rediscover just how content drives ecommerce.

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Dallas content marketing agency D Custom talks about the genius awareness marketing behind the #TealPumpkinProject this Halloween.

Friday Five: #TealPumpkinProject is the new orange this Halloween

It’s that time of year where you’ll see pumpkins everywhere—orange pumpkins. But leaving a teal pumpkin outside your door on Halloween tells parents and trick-or-treaters that you have an alternative nonfood treat for those with allergies.

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Dallas agency D Custom posts about the fusion of digital marketing and content distribution, one of its 10 B2B and B2C content marketing trends for 2015.

2015 B2B and B2C content marketing trends: Digital + distribution

The wall between outbound and inbound marketing is falling, and the domain of direct online marketing is fusing with content marketing.

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Our Latest Content Marketing Resources and Videos

Testimonials »

  • The team at D Custom always surprised me. The work was consistently fresh, inspired, and right on task. I never left a session without being inspired to ask more of whatever task it was we were pursuing; [they] always raised the bar.

    Tom Hanson,

    President
    Heelys, Inc.

  • [D Custom] had a feel of exactly what we were looking for, and they delivered.

    Susan Walker,

    Vice President of Marketing
    Sally Beauty Company

  • I have worked with D Custom on multiple projects and would be very confident in recommending them to develop, manage, and implement a digital strategy for companies of any size. I look forward to all of the projects that we work on together.

    Ryan Short,

    President
    Modassic Marketing

  • You have an incredibly gifted team at D Custom. HealthWagers wanted to work with a creative firm that had the ability to meet our needs from brand conception to our beta launch. D Custom has the firepower we need.

    Steve Harris,

    President
    HealthWagers

  • Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media. We could not have done it without the D Custom partnership–we have built a platform for a long-lasting relationship.

    Shideh Sedgh Bina,

    Founding Partner
    Insigniam

  • [D Custom] brought so much excitement and sophistication to our brand and business.  It’s fantastic to see and experience–thank you!

    Kristen Fritschel,

    Business Consultant
    Insigniam

  • Our relationship with the D Custom team has proven to be one of our most successful agency partnerships.  So often it’s easy to hire talent that executes on deliverables, but D Custom takes that to the next level. 

    Kristin Binford,

    Director of Marketing
    EDCO Group Inc.

  • We just finished up an intense project for an oil and gas filter company that required complicated animations for several products. [The team] made the working process pleasurable and more importantly, nailed the animations on time and in budget. I will not only use them again, I will recommend D Custom to others looking for a good animation house.

    Patty Harrison,

    Rev Advertising

  • The staff at D Custom are absolutely the best at what they do. We have collaborated on a number of projects, and they hit the ball out of the park every time. I will continue to call on them every time my clients need their expertise in video and design.

    Mark Neace,

    President
    Key Image Solutions

  • D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to. They’ve worked seamlessly as part of our extended marketing team for years.

    Lisa Turner,

    Global Marketing Leader
    Fortune 100 IT Company

  • I value our 6 years together. [D Custom] is very solution-oriented… You beat 5 larger/national agencies when we recently went to bid.

    Omni Hotels & Resorts,

    Marketing Team