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D Custom's Integrated Content Marketing Blog

Dallas content marketing D Custom shares an article from Business 2 Community about why content marketing is similar to a dinner party.

Friday Five: Your content marketing dinner is served

The key ingredients to a powerful integrated marketing strategy are content and search engine optimization (SEO) techniques.

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Dallas content marketing agency D Custom President Gordon Locke shares the secrets of turning great marketing into great leadership.

When great marketing becomes great leadership

Quincy Preston, her team at D Custom, and the Dallas Regional Chamber team have embarked on a path that preserves some traditions in publishing, while breaking the publishing mold in looking to be the chamber of commerce of the future.

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Dallas content marketing agency D Custom talks about how the Coca-Cola #ShareACoke campaign has gone viral and how other companies can learn from it.

Friday Five: Coca-Cola is thinking outside the can

Coca-Cola is thinking outside the can. The #ShareACoke campaign, designed for teens and Millennials, has gained an intriguing online presence by putting popular names on its bottles instead of their original logo.

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Dallas content marketing agency D Custom shares how new Microsoft CEO, Satya Nadella, changes the company brand strategy in one email.

Friday Five: Microsoft – “Apple out, Google in” in new brand strategy

In the marketing industry, innovation and reinvention is vital. Take a few pointers from newly crowned Microsoft CEO Satya Nadella in this week’s Friday Five.

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Dallas content marketing agency D Custom shares how PR agency Peter Mayer makes signing the Declaration of Independence today possible via Twitter.

Friday Five: Sign the Declaration of Independence today on Twitter.

Too bad we weren’t around back in 1776 to sign the Declaration of Independence, but PR agency Peter Mayer has made it possible today through Twitter. Wouldn’t the #FoundingFathers be blown away by this technology?

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Dallas content marketing agency D Custom talks about how your company can gain success through collaborations.

Meaningful collaborations are the key to success

Working with others to help you succeed is often referenced as a collaboration. But what does it take to make it productive and ultimately successful?

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Dallas content marketing agency D Custom shares problem solving tips from Southwest Airlines in this week’s Friday Five.

Friday Five: Southwest Airlines’ strategy to improve service

After finishing last in on-time flights in 2013, Southwest Airlines is taking a creative approach to improving service and increasing customer satisfaction.

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Dallas content marketing agency D Custom shares an infographic that helps you create your perfect content cocktail to ensure company visibility.

Infographic rewind: The perfect content cocktail

What’s your perfect cocktail? Here at D Custom, we love a twist of print, a shot of social, and a splash of web—the drink for success.

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Dallas content marketing agency D Custom talks about how internal marketing drives performance in a company.

Internal marketing: Your most important audience is not your customer

In recent years, the idea of internal marketing has grown in clout and necessity, incorporating a company’s employees in an all-hands-in marketing approach.

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Dallas content marketing agency D Custom shares the best and worst marketing strategies from brands during the 2014 World Cup.

Friday Five: The best and worst 2014 World Cup brand videos

Companies are using World Cup-related video marketing to try and differentiate themselves from the competition, but not every company is making it between the goalposts while reaching out to a global audience.

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Our Latest Content Marketing Resources and Videos

Testimonials »

  • D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to. They’ve worked seamlessly as part of our extended marketing team for years.

    Lisa Turner,

    Global Marketing Leader
    Fortune 100 IT Company

  • You have an incredibly gifted team at D Custom. HealthWagers wanted to work with a creative firm that had the ability to meet our needs from brand conception to our beta launch. D Custom has the firepower we need.

    Steve Harris,

    President
    HealthWagers

  • I have worked with D Custom on multiple projects and would be very confident in recommending them to develop, manage, and implement a digital strategy for companies of any size. I look forward to all of the projects that we work on together.

    Ryan Short,

    President
    Modassic Marketing

  • [D Custom] had a feel of exactly what we were looking for, and they delivered.

    Susan Walker,

    Vice President of Marketing
    Sally Beauty Company

  • [D Custom] brought so much excitement and sophistication to our brand and business.  It’s fantastic to see and experience–thank you!

    Kristen Fritschel,

    Business Consultant
    Insigniam

  • The team at D Custom always surprised me. The work was consistently fresh, inspired, and right on task. I never left a session without being inspired to ask more of whatever task it was we were pursuing; [they] always raised the bar.

    Tom Hanson,

    President
    Heelys, Inc.

  • Our relationship with the D Custom team has proven to be one of our most successful agency partnerships.  So often it’s easy to hire talent that executes on deliverables, but D Custom takes that to the next level. 

    Kristin Binford,

    Director of Marketing
    EDCO Group Inc.

  • Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media. We could not have done it without the D Custom partnership–we have built a platform for a long-lasting relationship.

    Shideh Sedgh Bina,

    Founding Partner
    Insigniam

  • I value our 6 years together. [D Custom] is very solution-oriented… You beat 5 larger/national agencies when we recently went to bid.

    Omni Hotels & Resorts,

    Marketing Team

  • The staff at D Custom are absolutely the best at what they do. We have collaborated on a number of projects, and they hit the ball out of the park every time. I will continue to call on them every time my clients need their expertise in video and design.

    Mark Neace,

    President
    Key Image Solutions

  • We just finished up an intense project for an oil and gas filter company that required complicated animations for several products. [The team] made the working process pleasurable and more importantly, nailed the animations on time and in budget. I will not only use them again, I will recommend D Custom to others looking for a good animation house.

    Patty Harrison,

    Rev Advertising