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D Custom's Integrated Content Marketing Blog

Justin Bieber | Brand Evangelists

Creating Brand Evangelists

Having brand evangelists on your side is great, but it doesn’t happen overnight. Creating them is key.

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People singing

Making Your Channel Ecosystem Work Together

By playing to the strengths of each channel in your content ecosystem and weaving them together seamlessly, you’ll increase your returns exponentially.

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Kids playing soccer outside

Why You Need a Strategy

A strategy helps you define the parameters of success, stay focused on your key messages, and create a posting schedule.

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Mother and daughter at a till

Survey Says: 5 Tips to Discover What They Really Want

Companies ask questions, customers take the time to tell them what they’re thinking, and then nothing comes of it. They give up and go somewhere else. But surveys can work; you just have to be prepared to listen — and then do something about it.

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How Many Blogs Do You Need to Sell Something?

You can’t just feed prospective customers more and more content and assume that eventually it will be enough to make a sale.

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Asian young woman fallen asleep with book on a sofa.

Real Talk: Would You Read Your Own Content?

Just because you have a blog on a website does not mean anyone is reading it. And if they are reading it, that doesn’t mean anyone is enjoying reading it.

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Young African American man gives bouquet of flowers to girlfriend.

Want to Make Your Industry Exciting? Go Customer Centric

What keeps customers up at night? What business problem seems insurmountable to them in the wee hours? How can you position yourself to ease that pain point? This approach is much more effective than repackaging your bullet points over and over again.

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Do You Have Too Many Personas?

You have to assume that people have so much in common that they can be grouped into segments—and just a handful of segments. If you’re looking at your marketing plan and see a dozen or more target personas, you probably have too many.

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Group Of Pre School Children Listening To Teacher Reading Story

Selling Through Stories: Mining Technique from Writers

Storytelling is a critical part of marketing. It’s been proven to be a powerful and effective tool that can be leveraged across media to help brands get the word out.

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Asian little boy in front of blackboard with question marks.

How to Set Social Media Benchmarks That Impress the Boss

Your boss asks to see how the company’s social media accounts are performing. We both know he doesn’t know what he’s asking for, but now you’ll have to show him something. So before you take that first step, make sure you do these three things.

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Our Latest Content Marketing Resources and Videos

Testimonials »

  • I have worked with D Custom on multiple projects and would be very confident in recommending them to develop, manage, and implement a digital strategy for companies of any size. I look forward to all of the projects that we work on together.

    Ryan Short,

    Modassic Marketing

  • Our relationship with the D Custom team has proven to be one of our most successful agency partnerships.  So often it’s easy to hire talent that executes on deliverables, but D Custom takes that to the next level. 

    Kristin Binford,

    Director of Marketing
    EDCO Group Inc.

  • I value our 6 years together. [D Custom] is very solution-oriented… You beat 5 larger/national agencies when we recently went to bid.

    Omni Hotels & Resorts,

    Marketing Team

  • Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media. We could not have done it without the D Custom partnership–we have built a platform for a long-lasting relationship.

    Shideh Sedgh Bina,

    Founding Partner

  • You have an incredibly gifted team at D Custom. HealthWagers wanted to work with a creative firm that had the ability to meet our needs from brand conception to our beta launch. D Custom has the firepower we need.

    Steve Harris,


  • The staff at D Custom are absolutely the best at what they do. We have collaborated on a number of projects, and they hit the ball out of the park every time. I will continue to call on them every time my clients need their expertise in video and design.

    Mark Neace,

    Key Image Solutions

  • D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to. They’ve worked seamlessly as part of our extended marketing team for years.

    Lisa Turner,

    Global Marketing Leader
    Fortune 100 IT Company

  • We just finished up an intense project for an oil and gas filter company that required complicated animations for several products. [The team] made the working process pleasurable and more importantly, nailed the animations on time and in budget. I will not only use them again, I will recommend D Custom to others looking for a good animation house.

    Patty Harrison,

    Rev Advertising

  • [D Custom] brought so much excitement and sophistication to our brand and business.  It’s fantastic to see and experience–thank you!

    Kristen Fritschel,

    Business Consultant

  • The team at D Custom always surprised me. The work was consistently fresh, inspired, and right on task. I never left a session without being inspired to ask more of whatever task it was we were pursuing; [they] always raised the bar.

    Tom Hanson,

    Heelys, Inc.

  • [D Custom] had a feel of exactly what we were looking for, and they delivered.

    Susan Walker,

    Vice President of Marketing
    Sally Beauty Company