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D Custom's Integrated Content Marketing Blog

Dallas content marketing agency D Custom shares Starbucks' strategy for social engagement through misspelled names on drinks.

Friday Five: Starbucks’ misspelled social engagement

Customized direct mail, email campaigns, and social media efforts show that an organization is trying to engage its audience with its content, and Starbucks is doing just that.

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From memes to viral videos, Instagram to infographics, the social world is heading towards a much more visually impressive atmosphere, and marketing isn’t any different.

Friday Five: Visual world, visual marketing.

From memes to viral videos, Instagram to infographics, the social world is heading towards a much more visually impressive atmosphere, and marketing isn’t any different.

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Dallas content marketing agency D Custom talks about how the new Apple innovations may affect the marketing world.

Friday Five: What Apple’s new products mean for marketers

Will Apple’s new products be revolutionary in the realm of marketing, or will they cause more issues than they solve?

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Dallas content marketing agency D Custom shares the facts and figures on the back to school social campaign and more in this week's Friday Five.

Friday Five: Walmart gets an A+ in #BTS buzz

The back-to-school marketing blitz is in full effect. So while pacing the aisles for the perfect pencil box, did you Tweet a brand? Ask a question? Comment about the store? Marketers, take note, because retailers are teaching us a few lessons in social campaigns. This infographic by Engagor reveals brands who aced response time, interactivity, […]

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Friday Five: Oh snap! Snapchat heads in a “news” direction

Oh snap! Snapchat Discovery heads in a “news” direction.

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Dallas content marketing agency D Custom talks about how editorial boards can help marketing departments build community.

Editorial boards are for marketing departments too

The disruptive force of social media stripped away the appeal of an advisory panel or editorial board as marketing departments scrambled to evolve. This old-school idea lost its allure. Yet, when community engagement is at stake, editorial boards are for marketing departments too.

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Dallas content marketing agency D Custom shares what makes the #IceBucketChallenge a viral success in this week’s Friday Five.

Friday Five: Viral challenge gives CEOs the chills

You know you’ve made it big when Facebook CEO Mark Zuckerberg participates in your campaign. Here’s what makes the #IceBucketChallenge a viral success.

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Dallas content marketing agency D Custom highlights Disney’s new strategy for their former TV ad dollars.

Friday Five: Disney says TV ads are out, online ads in

Disney has decided the explosion of digital ads are consequently killing TV advertising.

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Dallas content marketing agency D Custom talks about the important aspects of a successful client-agency partnership.

Creative nirvana: the six essentials of client-agency partnerships

When client-agency partnership nirvana is reached, creative ideas flow freely and execution gets results.

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Dallas content marketing D Custom shares an article from Business 2 Community about why content marketing is similar to a dinner party.

Friday Five: Your content marketing dinner is served

The key ingredients to a powerful integrated marketing strategy are content and search engine optimization (SEO) techniques.

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Our Latest Content Marketing Resources and Videos

Testimonials »

  • [D Custom] had a feel of exactly what we were looking for, and they delivered.

    Susan Walker,

    Vice President of Marketing
    Sally Beauty Company

  • Our relationship with the D Custom team has proven to be one of our most successful agency partnerships.  So often it’s easy to hire talent that executes on deliverables, but D Custom takes that to the next level. 

    Kristin Binford,

    Director of Marketing
    EDCO Group Inc.

  • Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media. We could not have done it without the D Custom partnership–we have built a platform for a long-lasting relationship.

    Shideh Sedgh Bina,

    Founding Partner

  • We just finished up an intense project for an oil and gas filter company that required complicated animations for several products. [The team] made the working process pleasurable and more importantly, nailed the animations on time and in budget. I will not only use them again, I will recommend D Custom to others looking for a good animation house.

    Patty Harrison,

    Rev Advertising

  • D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to. They’ve worked seamlessly as part of our extended marketing team for years.

    Lisa Turner,

    Global Marketing Leader
    Fortune 100 IT Company

  • [D Custom] brought so much excitement and sophistication to our brand and business.  It’s fantastic to see and experience–thank you!

    Kristen Fritschel,

    Business Consultant

  • I have worked with D Custom on multiple projects and would be very confident in recommending them to develop, manage, and implement a digital strategy for companies of any size. I look forward to all of the projects that we work on together.

    Ryan Short,

    Modassic Marketing

  • I value our 6 years together. [D Custom] is very solution-oriented… You beat 5 larger/national agencies when we recently went to bid.

    Omni Hotels & Resorts,

    Marketing Team

  • The team at D Custom always surprised me. The work was consistently fresh, inspired, and right on task. I never left a session without being inspired to ask more of whatever task it was we were pursuing; [they] always raised the bar.

    Tom Hanson,

    Heelys, Inc.

  • The staff at D Custom are absolutely the best at what they do. We have collaborated on a number of projects, and they hit the ball out of the park every time. I will continue to call on them every time my clients need their expertise in video and design.

    Mark Neace,

    Key Image Solutions

  • You have an incredibly gifted team at D Custom. HealthWagers wanted to work with a creative firm that had the ability to meet our needs from brand conception to our beta launch. D Custom has the firepower we need.

    Steve Harris,