D Custom's Integrated Content Marketing Blog
Are your opinions negatively affecting your content marketing?
When developing a content marketing strategy, the most important thing (which I’ve already covered) is that you should know your audience. Know them well. There really isn’t too much research you can do. And while you can have an opinion, you need to recognize that it is just that—an opinion—and quite possibly not the one shared by the very people you are aiming to reach.
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You might be wasting your time developing a mobile app
“Look for our ad on TV!” is to the ‘70s what “download our mobile app” is to this decade. The television ads you were supposed to watch for were usually annoying and self-serving, and unfortunately, many mobile apps today suffer the same fate. Thousands of companies have spent a lot of money to develop mobile apps that effectively serve little to no purpose. The problem lies in the fact that the same laws that govern traditional marketing hold sway in the mobile world as well.
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Friday Five: the NBA’s new social media awards
Read about the NBA’s latest social media campaign, plus the viral backlash against Abercrombie & Fitch’s CEO, Oreo’s new animated campaign, an app that lets you boycott manufacturers you don’t support, and how Carnival used Spotify to connect with millenials in this week’s Friday Five.
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Add to your content strategy through cause marketing
Brands like Nike, Dove, Chipotle, and Aeropostale are partnering with nonprofits to harness the power of cause marketing. Research shows people are more likely to support brands with a purpose. Cause marketing can help or hurt your brand, depending on how effectively it’s used. There’s a right way and a wrong way to support a cause and increase brand loyalty in the process. Here are some dos and don’ts for your marketing team to help you utilize cause marketing as a part of your overall content marketing strategy.
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Friday Five: YouTube launches paid channels
Read about YouTube’s new paid channels, plus the rise of brand storytelling, how to improve your webinar hosting skills, the importance of testing in content marketing, and how brands celebrated Star Wars Day in this week’s Friday Five.
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What our interns learned about content marketing
We had a pretty amazing group of interns this spring. From blogging, editing, and social media to brainstorming, designing, and researching, they’ve pitched in on pretty much everything that we do at D Custom. They were a font of enthusiasm and fresh ideas, and they contributed some great content. Some of them are moving on to [...]
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Vine is here, and the social media game is changing (again)
Vine presents a great opportunity to share content and connect with your fans, letting them add to your brand’s story.
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How not to tank your brand like Martha Stewart
Martha Stewart. The name conjures many thoughts, no? Successful entrepreneur. Multimedia magnate. Federal prisoner. After her 2004-2005 prison imprisonment for insider trading, Stewart had an epic comeback. But as of late, her brand has been so damaged that it is difficult to recognize what is actually a product of her company and what isn’t.
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Friday Five: YouTube and the rise of user-generated content
Read about YouTube’s dramatic impact on content marketing after 8 years, get tips on how to strengthen your content by making it more specific, read 10 terrifying advertising stats that will get you thinking, become inspired with 28 ideas for your blog, and learn about the problem between Gen Y and LinkedIn in this week’s Friday Five.
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Content marketing minus the unicorn
In a perfect marketing world, all social media services would play nicely together to allow brands to seamlessly promote their original, first-rate content via a variety of mediums. Twitter, Facebook, Instagram, Pinterest, etc. would all be part of a big social media marketing group hug, every follower you acquire would automatically become a customer, your CEO would always agree with every idea, your marketing budget would be never-ending, and you’d ride to work every day on a unicorn through a meadow of gold.
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D Custom, a national content marketing agency based in the heart of downtown Dallas’ arts district, is seeing substantial growth in its business from multichannel content marketing programs through the mastery of emerging content technologies, sales enablement and transmedia storytelling.
D Custom was honored on November 5 at the 2012 Pearl Awards ceremony at the Liberty Theatre in New York City with three awards for their client work in custom content, website design and video.
D Custom was honored in the 2012 Magnum Opus Awards with three awards for outstanding content marketing work.
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Testimonials »
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D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to. They’ve worked seamlessly as part of our extended marketing team for years.
Lisa Turner,Global Marketing Leader
Fortune 100 IT Company -
You have an incredibly gifted team at D Custom. HealthWagers wanted to work with a creative firm that had the ability to meet our needs from brand conception to our beta launch. D Custom has the firepower we need.
Steve Harris,President
HealthWagers -
[D Custom] had a feel of exactly what we were looking for, and they delivered.
Susan Walker,Vice President of Marketing
Sally Beauty Company -
We just finished up an intense project for an oil and gas filter company that required complicated animations for several products. [The team] made the working process pleasurable and more importantly, nailed the animations on time and in budget. I will not only use them again, I will recommend D Custom to others looking for a good animation house.
Patty Harrison,Rev Advertising
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I value our 6 years together. [D Custom] is very solution-oriented… You beat 5 larger/national agencies when we recently went to bid.
Omni Hotels & Resorts,Marketing Team
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I have worked with D Custom on multiple projects and would be very confident in recommending them to develop, manage, and implement a digital strategy for companies of any size. I look forward to all of the projects that we work on together.
Ryan Short,President
Modassic Marketing -
The staff at D Custom are absolutely the best at what they do. We have collaborated on a number of projects, and they hit the ball out of the park every time. I will continue to call on them every time my clients need their expertise in video and design.
Mark Neace,President
Key Image Solutions -
The team at D Custom always surprised me. The work was consistently fresh, inspired, and right on task. I never left a session without being inspired to ask more of whatever task it was we were pursuing; [they] always raised the bar.
Tom Hanson,President
Heelys, Inc. -
Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media. We could not have done it without the D Custom partnership–we have built a platform for a long-lasting relationship.
Shideh Sedgh Bina,Founding Partner
Insigniam -
[D Custom] brought so much excitement and sophistication to our brand and business. It’s fantastic to see and experience–thank you!
Kristen Fritschel,Business Consultant
Insigniam -
Our relationship with the D Custom team has proven to be one of our most successful agency partnerships. So often it’s easy to hire talent that executes on deliverables, but D Custom takes that to the next level.
Kristin Binford,Marketing Manager
EDCO Group Inc.