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D Custom's Integrated Content Marketing Blog

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Your Magazine Needs a Cover Strategy

By its style, its image, or its information, a publications cover should convince you to turn the page and take action.

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The Mark of a Professional

Don’t trust your company’s reputation to just any Joe Schmo with a Twitter account. Keep these five things in mind to make sure you’re working with a content marketing agency you can count on.

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Split Decision: Use A/B Testing to Optimize Content

A/B testing is a tool that allows you to see what content an audience responds to, and hone your messaging to optimize your content campaign.

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Ready to Be The Most Popular Guy in the Room?

If done right, buyer personas create a rich description of who you’re targeting, what their needs and motivations are, and most important, how to best move them through the sales cycle.

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Your Social Media Sucks and You Know It

Look for these warning signs that point to your brand’s social media accounts sucking, and then make some changes.

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Punch-out!! Copy Vs. Content

Anyone can show product specs or publish a list of services. Want to connect with customers? Tell them a story.

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Forget Mobile First; It’s Time To Think Consumer First

You should be thinking about consumers interacting with your brand on a variety of mobile devices.

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Stock Images Could Be Costing You Customers

The photos you use send a message to potential customers — and you want that message to be that they can trust you with the details.

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101: Why Video is The All Star in Your Content Marketing Lineup

Video is the MVP in any killer content marketing strategy, and it’s more affordable than ever to produce and release. So why do so few brands take advantage of this power player?

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#Hashtags Turn Your Presentations #Social

As a presenter or event organizer you want to engage not only the audience in the room, but break out to outside audiences. Hashtags turn your presentation into social media conversation.

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Our Latest Content Marketing Resources and Videos

Testimonials »

  • [D Custom] brought so much excitement and sophistication to our brand and business.  It’s fantastic to see and experience–thank you!

    Kristen Fritschel,

    Business Consultant
    Insigniam

  • Our relationship with the D Custom team has proven to be one of our most successful agency partnerships.  So often it’s easy to hire talent that executes on deliverables, but D Custom takes that to the next level. 

    Kristin Binford,

    Director of Marketing
    EDCO Group Inc.

  • D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to. They’ve worked seamlessly as part of our extended marketing team for years.

    Lisa Turner,

    Global Marketing Leader
    Fortune 100 IT Company

  • The team at D Custom always surprised me. The work was consistently fresh, inspired, and right on task. I never left a session without being inspired to ask more of whatever task it was we were pursuing; [they] always raised the bar.

    Tom Hanson,

    President
    Heelys, Inc.

  • The staff at D Custom are absolutely the best at what they do. We have collaborated on a number of projects, and they hit the ball out of the park every time. I will continue to call on them every time my clients need their expertise in video and design.

    Mark Neace,

    President
    Key Image Solutions

  • [D Custom] had a feel of exactly what we were looking for, and they delivered.

    Susan Walker,

    Vice President of Marketing
    Sally Beauty Company

  • We just finished up an intense project for an oil and gas filter company that required complicated animations for several products. [The team] made the working process pleasurable and more importantly, nailed the animations on time and in budget. I will not only use them again, I will recommend D Custom to others looking for a good animation house.

    Patty Harrison,

    Rev Advertising

  • Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media. We could not have done it without the D Custom partnership–we have built a platform for a long-lasting relationship.

    Shideh Sedgh Bina,

    Founding Partner
    Insigniam

  • I value our 6 years together. [D Custom] is very solution-oriented… You beat 5 larger/national agencies when we recently went to bid.

    Omni Hotels & Resorts,

    Marketing Team

  • You have an incredibly gifted team at D Custom. HealthWagers wanted to work with a creative firm that had the ability to meet our needs from brand conception to our beta launch. D Custom has the firepower we need.

    Steve Harris,

    President
    HealthWagers

  • I have worked with D Custom on multiple projects and would be very confident in recommending them to develop, manage, and implement a digital strategy for companies of any size. I look forward to all of the projects that we work on together.

    Ryan Short,

    President
    Modassic Marketing