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D Custom Content Marketing News

Dallas Agency D Custom Publishes 2015 Content Marketing Trends to Watch

Dallas integrated content marketing agency D Custom has published its annual B2B and B2C marketing trends to watch for 2015.

Trends for the coming year are defined by new technologies, practices, channels, and marketing roles with a focus on strong brands, an even bigger call for original content, and navigating the ever-shifting world of social media. They include the increasing importance of internal content marketing and employer brands, more immersive storytelling, quality over quantity, and even more questions around social ROI.

“With content making up roughly 37% of marketer spend in the yearly budget, these trends can help shape where marketing innovation spend should focus,” says Gordon Locke, president of D Custom.

“A shift toward deeper relationships with content, both internally and externally at a company, is very exciting,” says Elise Anthony, content strategy and audience development director at D Custom. “Our top trend deals with the convergence of digital outbound marketing, typically known as push marketing, with the content distribution side of things, which falls under pull marketing. Seeing these two disparate techniques beginning to join in ways they have never joined before is something every marketer should be paying attention to.”

The second trend to watch is that of content marketing in a retail setting, says Anthony. Stores have historically enjoyed close ties to their shoppers and even been part of the overall surrounding community, but they have grown to be less in touch with their customer base due to a focus on boosting ecommerce profit. But according to Anthony and Locke, content can turn that around and create a holistic experience for shoppers that will refresh stores’ brands and renew relationships with customers.

Anthony shared that another trending topic that faces marketers is that of the employer brand, something that both helps to attract new talent yet also keeps current talent attuned to the content strategy that drives messaging and frames perception, both internally and externally. “Content is more important now than ever before in luring talented, capable employees to an organization, because it sets the tone and boosts brand personality,” she says. “But it’s also important to utilize content internally to help current employees understand where they plug in to the bigger picture at their company.”

“2015 is going to be a year of evolution for marketers as the science and art of content creation and distribution blend together on an even deeper level and social media stakes get even higher,” adds Locke. “As we work with our clients in the coming months, it will be of utmost importance to get out ahead of these trends and incorporate them into the content strategy, custom content, and digital marketing work that we are doing.”

The trends report can be downloaded in full at


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Content Marketing Agency D Custom Wins 2013 Pearl Awards

Dallas integrated content marketing agency D Custom received two honors at the 2013 Pearl Awards ceremony, hosted by the Custom Content Council at the Highline Ballroom in New York City on November 5.

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Dallas Agencies Launch New Marketing Magazine

Connote, a new marketing thought leadership magazine, launches today online and in print. The publication is a collaborative effort between Dallas agencies D Custom, Freeman + Leonard, and Levenson Group and will be published three times a year.

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Texas Farm Bureau Insurance Company VP of Marketing Receives Content Marketer of the Year Award

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Our Latest Content Marketing Resources and Videos

Testimonials »

  • Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media. We could not have done it without the D Custom partnership–we have built a platform for a long-lasting relationship.

    Shideh Sedgh Bina,

    Founding Partner

  • [D Custom] had a feel of exactly what we were looking for, and they delivered.

    Susan Walker,

    Vice President of Marketing
    Sally Beauty Company

  • The team at D Custom always surprised me. The work was consistently fresh, inspired, and right on task. I never left a session without being inspired to ask more of whatever task it was we were pursuing; [they] always raised the bar.

    Tom Hanson,

    Heelys, Inc.

  • D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to. They’ve worked seamlessly as part of our extended marketing team for years.

    Lisa Turner,

    Global Marketing Leader
    Fortune 100 IT Company

  • We just finished up an intense project for an oil and gas filter company that required complicated animations for several products. [The team] made the working process pleasurable and more importantly, nailed the animations on time and in budget. I will not only use them again, I will recommend D Custom to others looking for a good animation house.

    Patty Harrison,

    Rev Advertising

  • [D Custom] brought so much excitement and sophistication to our brand and business.  It’s fantastic to see and experience–thank you!

    Kristen Fritschel,

    Business Consultant

  • I have worked with D Custom on multiple projects and would be very confident in recommending them to develop, manage, and implement a digital strategy for companies of any size. I look forward to all of the projects that we work on together.

    Ryan Short,

    Modassic Marketing

  • The staff at D Custom are absolutely the best at what they do. We have collaborated on a number of projects, and they hit the ball out of the park every time. I will continue to call on them every time my clients need their expertise in video and design.

    Mark Neace,

    Key Image Solutions

  • You have an incredibly gifted team at D Custom. HealthWagers wanted to work with a creative firm that had the ability to meet our needs from brand conception to our beta launch. D Custom has the firepower we need.

    Steve Harris,


  • Our relationship with the D Custom team has proven to be one of our most successful agency partnerships.  So often it’s easy to hire talent that executes on deliverables, but D Custom takes that to the next level. 

    Kristin Binford,

    Director of Marketing
    EDCO Group Inc.

  • I value our 6 years together. [D Custom] is very solution-oriented… You beat 5 larger/national agencies when we recently went to bid.

    Omni Hotels & Resorts,

    Marketing Team