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D Custom Content Marketing News

Dallas-Based Content Marketing Agency D Custom Announces Expanded Business for 2013

D Custom, a national content marketing agency based in the heart of downtown Dallas’ arts district, is seeing substantial growth in its business from multichannel content marketing programs through the mastery of emerging content technologies, sales enablement and transmedia storytelling.

Business at D Custom has seen a 35% growth year-over-year from solid performance that has created expanded business from current clients such as Insigniam, an international management consulting firm, HP, and Texas Farm Bureau Insurance Company. New programs include the Dallas Regional Chamber’s economic development campaign, multiple content marketing programs for airline technology solutions company GuestLogix and SwiftAir, an inflight travel guide provider, an executive video series for Southern Methodist University (SMU) and digital content strategy for KDC, a national build-to-suit commercial real estate developer.

“Staying true to our strengths of content marketing execution and content strategy with white-glove service is proving to be a powerful mix,” says Gordon Price Locke, president of D Custom. “We have an intellectually curious business culture—always testing and applying the latest practices,” added Locke.

Research shows that content marketing accounts for three times the sales leads per dollar than traditional marketing and advertising. Digital content examples lead the charge, such as websites that feature excellent storytelling, thought-provoking blogs, evolving social media to a content channel versus a mechanical tactic, engaging online magazines and custom video. D Custom’s business has diversified beyond award-winning brand journalism. Digital channel asset creation and execution is about 60% of the business mix, while 40% encompasses a unique approach to conducting content strategies and implementation for major brands.

http://www.prweb.com/releases/2013/3/prweb10529182.htm

D Custom takes home three honors at the 2012 Pearl Awards

D Custom was honored on November 5 at the 2012 Pearl Awards ceremony at the Liberty Theatre in New York City with three awards for their client work in custom content, website design and video.

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D Custom wins big at the 2012 Magnum Opus Awards

D Custom was honored in the 2012 Magnum Opus Awards with three awards for outstanding content marketing work.

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D Custom wins an Apex Award for 2012

D Custom received an award of excellence in the 2012 Apex Awards for most improved website for EDCO Health Information Solutions.

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D Custom welcomes new team members

2012 has been a busy year for D Custom, and to help continue to meet our clients’ needs we’ve been busy hiring some of the best and the brightest.

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Amidst Tough Competition, D Custom Takes 5 Awards at the 2011 Pearl Awards

Dallas, Texas (November 10, 2011) –D Custom, a Dallas-based integrated marketing agency, earned 5 awards Monday night at the eighth annual Pearl Awards ceremony in New York City.

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D Custom Wins Four 2010 Pearl Awards

Dallas, Texas (November 18, 2010) — D Custom won four Pearl Awards from the Custom Content Council, which recognizes global leaders in content strategy, content marketing, and custom content.

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D Custom Honored for Excellence at the 2009 Pearl Awards

Dallas, Texas (November 18, 2009)––D Custom brought home three awards from the sixth annual Pearl Awards, held November 12 at New York City’s Twenty-Four Fifth.

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D Custom Earns Two Apex Awards

Dallas, Texas (August 18, 2009)—D Custom was honored once again with two awards for publication excellence from the 21st annual Apex Awards.

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D Custom Celebrates Two Pearl Awards

Dallas, Texas (January 12, 2009)—The Custom Publishing Council honored D Custom twice at the Pearl Awards ceremony held in November at the world famous Rainbow Room, located in 30 Rockefeller Plaza, New York.

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D Custom Receives National Recognition for Outstanding Achievement in Custom Publishing

Dallas, Texas (September 29, 2008)— D Custom recently received Special Recognition from the 2008 Magnum Opus Awards for a custom media project, MasterCraft: Setting a Higher Standard for 40 Years.

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Custom Publishing Council Elects Kristen Bohn of D Custom to Board

Dallas, Texas (May 29, 2008)— Kristen Bohn, Group Publisher of D Custom, has been elected to the board of the decade-old Custom Publishing Council (CPC).

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Latest News

Dallas-Based Content Marketing Agency D Custom Announces Expanded Business for 2013

D Custom, a national content marketing agency based in the heart of downtown Dallas’ arts district, is seeing substantial growth in its business from multichannel content marketing programs through the mastery of emerging content technologies, sales enablement and transmedia storytelling.

Learn more.

D Custom takes home three honors at the 2012 Pearl Awards

D Custom was honored on November 5 at the 2012 Pearl Awards ceremony at the Liberty Theatre in New York City with three awards for their client work in custom content, website design and video.

Learn more.

D Custom wins big at the 2012 Magnum Opus Awards

D Custom was honored in the 2012 Magnum Opus Awards with three awards for outstanding content marketing work.

Learn more.

View Our Latest Content Marketing Resource

Dallas content marketing agency D Custom posts a white paper on the art and science of building buyer personas.

Testimonials »

  • D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to. They’ve worked seamlessly as part of our extended marketing team for years.

    Lisa Turner,

    Global Marketing Leader
    Fortune 100 IT Company

  • You have an incredibly gifted team at D Custom. HealthWagers wanted to work with a creative firm that had the ability to meet our needs from brand conception to our beta launch. D Custom has the firepower we need.

    Steve Harris,

    President
    HealthWagers

  • [D Custom] had a feel of exactly what we were looking for, and they delivered.

    Susan Walker,

    Vice President of Marketing
    Sally Beauty Company

  • We just finished up an intense project for an oil and gas filter company that required complicated animations for several products. [The team] made the working process pleasurable and more importantly, nailed the animations on time and in budget. I will not only use them again, I will recommend D Custom to others looking for a good animation house.

    Patty Harrison,

    Rev Advertising

  • I value our 6 years together. [D Custom] is very solution-oriented… You beat 5 larger/national agencies when we recently went to bid.

    Omni Hotels & Resorts,

    Marketing Team

  • I have worked with D Custom on multiple projects and would be very confident in recommending them to develop, manage, and implement a digital strategy for companies of any size. I look forward to all of the projects that we work on together.

    Ryan Short,

    President
    Modassic Marketing

  • The staff at D Custom are absolutely the best at what they do. We have collaborated on a number of projects, and they hit the ball out of the park every time. I will continue to call on them every time my clients need their expertise in video and design.

    Mark Neace,

    President
    Key Image Solutions

  • The team at D Custom always surprised me. The work was consistently fresh, inspired, and right on task. I never left a session without being inspired to ask more of whatever task it was we were pursuing; [they] always raised the bar.

    Tom Hanson,

    President
    Heelys, Inc.

  • Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media. We could not have done it without the D Custom partnership–we have built a platform for a long-lasting relationship.

    Shideh Sedgh Bina,

    Founding Partner
    Insigniam

  • [D Custom] brought so much excitement and sophistication to our brand and business.  It’s fantastic to see and experience–thank you!

    Kristen Fritschel,

    Business Consultant
    Insigniam

  • Our relationship with the D Custom team has proven to be one of our most successful agency partnerships.  So often it’s easy to hire talent that executes on deliverables, but D Custom takes that to the next level. 

    Kristin Binford,

    Marketing Manager
    EDCO Group Inc.