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The Four Es of Content: Expertise

D Custom, a content marketing agency, talks about the 4 Es of content: education, expertise, evangelists and experience

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Yesterday, we started talking about our Four Es of Content. We discussed what education means in your content, for both B2B and B2C companies. Now, we’re here to talk about the second E: expertise. Remember, the Four Es of content help you determine the right content tactics and channels. These four questions are important ones to ask as you approach creating a content strategy and editorial calendar.

  1. How will you demonstrate EXPERTISE?
    Custom research and reports are one type of content you might use to demonstrate expertise. Releasing statistics about your industry, your buyer personas, trends, etc., will position you as the expert.

We’ll be back next week with The 4 Es of Content. Visit us on Tuesday for the third E—evangelists!

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