Dallas College
An anniversary magazine that inspires North Texas business leaders to rethink the 60-year-old institution.
The client
Dallas College is one of the largest community colleges in the country. Since 1965, it has helped more than 3.5 million people on their educational journeys via seven campuses throughout Dallas County. Previously referred to as Dallas County Community College District, the system received approval in 2020 for a single accreditation, paving the way for all campuses to operate under the Dallas College brand and combine resources to become an even bigger economic and employment force in North Texas. According to current estimates, Dallas College has an annual impact of $5.1 billion in added income and supports more than 45,000 jobs in Dallas County alone.
The partnership
Despite being an established economic catalyst — and likely due to several organizational and branding changes over the past six decades — Dallas College continues to battle a lack of awareness about its robust educational programming and transformational business partnerships. In fact, many North Texas employers underestimate community college systems generally and Dallas College specifically.
Dallas College has been evolving with the times, breaking down barriers and changing trajectories for students, their families, and the local economy. And Dallas College graduates often can be more qualified than those from four-year universities because it creates curricula and degree programs that specifically address the most urgent talent needs in the region’s high-growth sectors.
To celebrate its 60th anniversary, Dallas College wanted to reintroduce itself as the rapid-response arm for North Texas businesses. It turned to D Custom to create a compelling magazine that pays tribute to the past 60 years while looking forward to what’s next.
With growth in the region showing no signs of slowing, employers need skilled workers now more than ever, and Dallas College is uniquely positioned to fill that talent pipeline. Through in-depth storytelling and by-the-numbers impact, the 60th anniversary magazine positions Dallas College as the bridge to economic mobility and prosperity in North Texas and invites companies to join its mission to build a college for the 22nd century.
The takeaways
Being a D Custom client has its privileges: Dallas College sent its 60th anniversary publication directly to business owners, presidents, and other C-suite executives across North Texas by mailing it with the August 2026 issue of D CEO. The award-winning magazine reaches 68,000 of the region’s business influencers and decision-makers, who now see Dallas College as a willing, able, and nimble partner for solving their companies’ most pressing talent challenges.
Flip through the 60th anniversary issue:
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