In-house amplification is key to building an empire.
Much like they do when sharing a friend’s tweet or blog post, a favorite brand’s app, or Vogue’s latest cover, employees can also give their companies shout-outs by sharing branded content. This efficient and cost-effective method develops a friendly and far-reaching online presence for your brand. After all, if you’re going to break the internet, you’re going to need some friends.
Increase Your Social Media Reach
Work That Network
For our clients and ourselves, we employ internal social media kits to encourage professional amplification while giving employees the freedom to add their own voices. In these kits, we include:
- Ready-to-go posts for various channels in the voice and tone of our brand
- Trackable links using a link shortening service for later measurement
- Postable photos optimized for sharing on social media
- Topical and brand hashtags
- Generalized social media guidelines to ensure employee posts are always on point (and responsible)
Stay Within the Lines
Not sure what to include in your guidelines? Here’s a snippet of what we include that you can use as a jumping-off point:
- Be professional and polite
- Be clear and concise
- Be compelling (Ask yourself: “Why would they click?)
- Be short — the shorter the better
- Be channel aware — for example, use hashtags on Twitter, don’t use them on LinkedIn
Don’t Get Shy on Me
If your company’s employees are anxious about posting to social media, some training — including best practices and no-nos — will help, since most simply just worry about not doing the job well. You can give them even more incentive with some how-tos on building their social media networks and online brands.
We recommend that you also use this session to help match employees to the channels which they’re most suited — maybe they are Insta-stars in the making, or they might want to stick to LinkedIn. It’s all about where the employee feels comfortable, whether that’s on one platform or across the board.
Don’t Be a Phony
Inspire your co-workers to take pride in their work and share it within their social networks — friends are much more likely to share it on their channels if they know the author, designer, or photographer. But don’t force it. Rather than requiring your employees to follow scripted posts, you should trust them with the freedom to handle their social media feeds however they are comfortable (as long as it’s appropriate). Besides, friends and followers are going to recognize if a post sounds unnatural.
So deploy your employees to be social media evangelists — you never know who your company’s message might reach. Encouraging your employees to show pride in their work and where they work is always a good thing — sometimes you have to toot your own horn.