Content

The Mark of a Professional

Ever worry you might be trusting your company’s reputation to some Joe Schmo with a Twitter account. Getting your company’s message out to the masses is about more than big platforms; it’s crucial to make sure the content you’re putting out is effective and a positive reflection on your brand. The easiest way to do this is to enlist the services of a content marketing agency that can guide you. Keep these five things in mind to make sure you’re working with an agency you can count on:

Five ways to find a professional content agency

Keep your eye on the prize.

Your goals must always be on the forefront, and your agency should help you determine what you hope to accomplish. Whether you are looking to increase revenue, grow brand recognition, or gain more followers on Facebook, your content marketing agency should develop a customized strategy for how to achieve them. Then, the agency should ensure all content helps drive toward that goal. Content farms looking for a quick buck treat every client with a one-strategy-fits-all attitude. You want a team that takes the time to understand what you want to accomplish and makes a plan to get you there.

You get what you pay for.

Have you ever heard the axiom “The only way to get better at something is to do it”?   Well, that applies to design and writing. Reputable content marketing agencies work with proven writers and designers and pay accordingly. This is the difference between a blog post that makes the reader want more and a design that keeps the reader’s eye. Do you really want to leave your company’s message in the hands of an untested creative willing to work for pennies?

Quality trumps quantity.

If you’re a small company with a marketing budget to match, you might think, “I can afford a lot more content for my money with an SEO farm, so that’s the better choice for me.” Think again. Almost twice a week Google updates its algorithms to ensure original authentic content ranks higher than the alternative. It’s much more effective to do less and do it well than to do a lot badly. Ask to see samples of their work, and find out who their clients are. If you don’t like the quality of the work they’re creating or don’t feel their client list is up to your standards, walk away.

Don’t forget design.

It’s not just words that matter; presentation is also important. When you study the designs of the content marketing firms you interview, pay attention not only to how their work looks aesthetically, but also how it relates to the tone and vision of the overall project. If the design doesn’t match the tone, your message could get lost in translation.

More work up front means less guesswork later.

A good content marketing company won’t stop working until you’re satisfied. But great content marketing companies often won’t require a lot of back and forth after turning content over to their client. Why? Because they spend so much time initially asking questions of their client, understanding what they’re looking for, and communicating with them throughout the process that there are typically very few surprises. These firms develop extensive strategies and analysis to ensure your content works hard for you. Taking time in the beginning will save you from wasting precious time on the backend. Have any experience with less-than-professional agencies? We’d love to hear about it. Looking for a partner that sets the bar high? Contact us.

@dcustommedia