Infographics are so now. They look cool, they’re easy to read, and, let’s be honest, all the cool kids are doing it (check out this one from Coco-Cola or this one from TOMS). But beyond the fact that these storytelling tools are super trendy, there’s a solid reason infographics have become the latest buzzword in content marketing.
In fact, according to customermagnetism.com, consumers are 30 times more likely to read an infographic as opposed to a traditional text article, and they are 40 times more likely to share infographics on social media. Every day, infographic creation increases by 1 percent. So what is it that draws so many people to these en-vogue visuals?
- They’re easy. The human brain processes images 60,000 times faster than it processes words, and with the growing amount of data and information available online, infographics offer an easily digestible way for consumers to hear what you have to say. This also applies to video — more on that here.
- They’re pretty. Pretty things draw our attention. As humans, we’re visual by nature. Did you know 90 percent of information transmitted to the brain is processed visually? It’s no wonder we are drawn to infographics—the visual information captures our attention far better than written text. That’s why it’s so important that the information you share with others is visually appealing. Keeping a few key guidelines in mind during the design phase will help you highlight your content and make the biggest impact on your audience.
- They’re sharable. We’ve become a society that shares well, from retweeting to text forwarding to regramming. Customers are 44 percent more likely to interact with a brand that posts images on social media. If you want your audience sharing content to their networks, interesting infographics give them something to tweet about.
The infographic boom is just the beginning, and we at D Custom are already working to integrating video, exploring new technology platforms, and developing brand campaigns that push the envelope with multimedia. Follow us here, here, and here to learn more about the changing look of content marketing.