As the largest search engine in the world, Google is more than an exhaustive resource for your every query — it’s the final authority on how people find and access your website. Every second, Google is processing more than 40,000 search queries; I’ve made a dozen just while writing this introduction. And regardless of how equipped your website is to answer the questions I need, I’m only going to see it if Google serves it to me (and ideally in the first one to three results).
Because the way your content performs in search results can make or break your marketing efforts, it’s crucial to understand the Google algorithm and implement a strategy that harnesses the search mogul’s power to your advantage.
Google Algorithm Best Practices
The best strategy for ranking highly in search results is creating unique, high-quality content using good SEO practices. Google wants to connect users with the best and most relevant results possible. Put your best foot forward and you’ll be rewarded.
It’s a two-way street: Just as you want to provide value to customers through your site, Google aims to improve the quality and relevancy of users’ search queries through constant updates to its algorithm.
Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year…
— Google SearchLiaison (@searchliaison) March 12, 2018
we have 3 updates a day in average. I think it’s pretty safe to assume there was one recently…
— Gary “鯨理” Illyes (@methode) March 9, 2017
To give you a better picture of how Google’s search result delivery has changed and where it’s headed, we mapped out how the algorithm has evolved over the last 18 years.
A Brief History of Google Algorithm Changes
The one constant in all this is change, so keep an eye on our blog to stay up to speed with Google’s big updates and what they mean for you.