Imagine a spokesmodel as your thought leader — he or she acts as the face of the brand, giving prospective clients confidence that the brand is smart, talented, effective, innovative, and proactive.
It may sound like a simple concept, but picking the right candidates can get tricky — since thought leaders are born, not bred.
Ask yourself the following questions when you’re evaluating candidates. If you answer yes to four or more, you might have a thought leader on your hands.
Are You America’s Next Top Thought Leader?
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