Is your brand dressed for online success? If it doesn’t have digital brand guidelines, it may be wearing last season’s fashions.
Creating an amazing brand style guide
You spent countless hours thinking about how to define your brand. What is our brand promise? What is our voice? You designed a great logo. You created a brand style guide. Congratulations.
But if you are like most companies, that style guide exists somewhere as a downloadable PDF, and it drones on about print-focused layout rules, logo safe areas, and CMYK references. It gives you a clear understanding of how to print your logo on a T-shirt but only tacks on a short mention of web applications.
If this sounds familiar, it might be time to dust off those brand guidelines and give them a digital style makeover.
Spinning a Web
Don’t look now, but that one page that mentions web usage is left to cover logo use across a quickly growing number of platforms that include not only your company web page, but also your blog, social media accounts, mobile app, email footer, and maybe even Facebook ads.
It’s important to style your brand for where it’s living. Print-focused style guides leave too many digital applications open for interpretation. Questions remain. How should the logo behave at different responsive breakpoints? How does your logo turn into an icon? Does your corporate font require a web license? What are the corresponding RGB color values?
A digital style guide answers all of these basic questions and more for your ever-growing team of marketing personnel.
Let’s Get Digital
Groups that provide services like social media monitoring, SEO consulting, email marketing, and content loading need rules for iconography, buttons, treatment of overlays and backgrounds, form styles, animation examples, and social post examples.
We recommend you move your brand into the now, not with a PDF but with a responsive landing page that serves as a style guide containing all the basic online rules, examples of acceptable and unacceptable usage, some lines of helpful code, and any other digital assets that might be necessary.
Then, down at the bottom, maybe add a link to a PDF with the print guidelines, just in case anyone is inclined to explore more traditional waters.
Have questions about updating your style guide for digital platforms? Just drop me a message.