If content marketing is like good barbecue, then your marketing team is the staff that serves it up, so it’s important that everyone is working together. When you’re feeding your kids, many times there’s an end result you have in mind (transaction): get them fed and get them to bed. However, if you’re feeding a crowd at your neighborhood barbecue competition, you want to deliver an unforgettable experience that not only turns their heads, but also encourages them to spread the word (thought leadership).
At D Custom, we’re used to working with home cooks and gourmands alike, and we’re able to pull the team together to satisfy the grumpiest of grandpas and pickiest of grand master judges.
Here’s How We Do It
Thought leadership builds your brand’s reputation over time; it fosters engagement and communicates trust, value, authenticity, and authority. However, these initiatives often get sidelined in pursuit of shorter-term goals like transaction-related content marketing. Yes, generating leads and addressing decision-making questions are important, but not at the expense of longer-term goals. D Custom holds that line and ensures balance in the approach, educating stakeholders and decision-makers on the benefits of each.
We balance the needs of seemingly competing groups while creating content marketing that is influential and lead-generating, and meeting strategic goals efficiently and quickly.
The Recipe Is Pretty Straightforward
- Relentless commitment to strategy — all content must align.
- Unfettered communication — all team members understand the strategy and have a stake in its success.
- Dedication to a proven process — go on this journey with us and watch your business expand and engagement skyrocket.
Often, stakeholders are so focused on their immediate objectives that they lose sight of the bigger picture, or perhaps no one has clued them in to the larger strategy that drives initiatives. We encourage leadership to communicate with all teams so that they are aware of what needs to happen to be successful.
Business doesn’t have to be a tug-of-war; but when it is, we’re there to throw weight behind whichever side needs a boost to keep it even. And then we settle in for some good ol’ slow-cooked Texas brisket.
For more information on how we can help bridge the needs gap between thought leadership and transaction contact us.