Instant gratification — in today’s market, consumers expect to get what they need at a moment’s notice. Our client, ABI Document Support Services, recognized the importance of providing customers with effortless and efficient record retrieval services. Known as a process and technology innovator, ABI needed a new way to make its business stand out even further so it could help more customers easily locate the documents they demanded.
We partnered with ABI to enhance its brand identity through an innovative content strategy that highlighted its expertise and proprietary technology for the legal and insurance industries. We dug deep to develop a comprehensive brand and content approach that would refine its identity. We identified the ideal voice and tone, positioning, structure, messaging, aesthetics, and buyer personas. A detailed content audit outlined any opportunities in its current content offerings and helped us compile a set of recommendations to launch ABI’s marketing in a new direction. The refreshed program needed a new home, so we packaged it all up in streamlined new website design wireframes that presented the ABI brand promise in a format that enriched the user experience. And to cap it all off, we delivered a yearlong content calendar, filled with strategically selected topics that covered all ABI messaging and buyer personas.