Gracias, merci, grazie … there are so many ways to say thank you. After a long-awaited debut, our client, the AT&T Performing Arts Center in Dallas, asked us to come up with strategic ways to strengthen its new brand and thank its benefactors in a meaningful way.
Through our strategy session, we created a messaging ladder that went to the heart of the matter — gratitude. Our client needed to communicate its thankfulness to its benefactors. So we combined this thoughtful appreciation with entertaining and informative content in the form of an oversize-format coffee-table book. The multi-award-winning book was housed in a textured slipcase designed with gripping imagery inspired by the building itself.