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THE CLIENT

General Electric Digital is a digital industrial company that helps businesses transform technologically by providing platform solutions. They work for many Fortune 500 companies across a variety of industries — including healthcare, manufacturing, energy, and transportation — to both advise customers and provide products and services to help them with performance management.

THE CHALLENGE

Recognizing that growing existing accounts was as valuable as acquiring new ones, GE Digital needed to develop a messaging strategy that focused on retaining and growing their businesses with top customers.

THE SOLUTION

We worked with GE Digital to develop account-based marketing strategies to grow several of their largest accounts. A key part of that strategy was to help the sales teams expand their partnership with clients by creating annual value reports and collateral that highlighted major past successes, future opportunities for success, and the value that GE Digital continued to bring to these accounts as an innovative partner.