Ryan Tax

THE PROBLEM

 

The feeling of dread when it comes to taxes and tax preparation is about as universal an emotion as one can find. But what people do love is saving money and getting expert assistance in the process. A leading global tax services firm, Ryan Tax came to D Custom with the goal of separating itself from the competition by getting in front of customers and prospects with a unique message.

 

THE SOLUTION

 

D Custom collaborated with Ryan Tax to identify the right messaging to target its audience. We developed a multilayered digital campaign, including a creative commercial spot, a strategically designed microsite, and targeted social media. The entire project proved to be very successful, winning us the prestigious Communicator Award in 2014.