Beauty and brains — Sally Beauty customers possess plenty of both. And they’re confronted with plenty of options when it comes to cosmetics retail, so gaining brand and market preference was of critical importance to Sally Beauty when it approached D Custom to create stronger connections between the store and consumers.




For this cosmetics giant, we quickly identified a refreshed strategy for store communications. We revamped an existing publication to strengthen and grow customer relationships through impactful visuals and helpful information that would keep them coming back for more. Through a new magazine sure to entice, we created a brand extension for our client that would make an impression in stores and at home.