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Healthcare

Prime Therapeutics

Data-heavy reports with a designer’s touch that target health plans, pharmaceutical manufacturers, and healthcare consultants.

The client

A trusted pharmacy solutions partner, Prime Therapeutics aims to reimagine pharmacy solutions to provide the care we want for our loved ones. Its 7,000-plus dedicated employees are committed to challenging norms and curating innovative pharmacy solutions that simplify the complex and provide exceptional experiences for millions of people across the nation.

Prime Therapeutics report covers

The partnership

D Custom edits and designs five customized reports throughout the year — available in print and online — that target health plans, pharmaceutical and biopharmaceutical manufacturers, and healthcare consultants. Those include three seasonal Prime Therapeutics Reports that take an editorial approach to industry data, an annual Medical Pharmacy Trend Report highlighting key industry trends and statistics, and an annual Medicaid Trend Report examining clinically appropriate drug use and cost-saving opportunities.

We have been working with Prime Therapeutics since 2016, when it was Magellan Rx. In 2024, after the acquisition and rebranding, we took the lead on redesigning all the reports based on new brand standards, collaborating with Prime’s in-house marketing and creative teams along the way.

Prime Therapeutics report
Prime Therapeutics report
Prime Therapeutics report
Prime Therapeutics report
Prime Therapeutics report
Prime Therapeutics report

The takeaways

The reports have been referenced in several industry publications, including Specialty Pharmacy Times, Drug Channels, AIS Health, and Managed Care magazine. They have also been used by industry lobbyist group Pharmaceutical Research and Manufacturers of America as evidence of specialty drug and hospital use costs before the Senate Committee on Health, Education, Labor and Pensions.

Digital reports garner an average of 30,000 page views monthly, and related email campaigns have resulted in click-through rates of 14%, exceeding industry standards.

Flip through the latest Medical Pharmacy Trend Report:

The accolades

2019
APEX Award of Excellence

Annual Reports

2019
Communicator Award of Distinction

Magazine – Other

2018
APEX Award of Excellence

Annual Reports – Design & Layout

2018
Communicator Award of Distinction

Design Features – Cover Design

2018
Communicator Award of Distinction

Annual Report – General – Medical

My experience working with D Custom has been nothing short of incredible. The team has streamlined our process from beginning to end, and when they commit to a schedule, I know I will receive what’s promised on time. The team is also very accommodating when we need to make last-minute edits.

D Custom’s design complements our corporate branding, and during a recent redesign, they were open to suggestions and worked collaboratively to create a beautiful publication. They have clear expertise in publishing, specifically healthcare publishing, as there is never a knowledge gap when editing or designing sometimes complicated clinical information, tables, and figures. They have been amazing to work with, and I couldn’t imagine putting out a better product with a better partner.

— — Lindsay Speicher, Prime Therapeutics

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