Your goals are our goals. We partner with you to create engaging content and digital marketing solutions to move your business forward. Our five-phase content marketing approach is anchored by a strategy that's focused on the outcomes you need to achieve. With our unbeatable service, unmatched value, and unique foresight, we work as an extension of your marketing team to get results.

Our Proven Approach

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Strategy

Know where you’re going every step of the way. Strategy is the heart of our approach. It informs everything we do, from the people we reach to the content we develop to the channels we use. As your agency partner, we develop a strategy focused on your business objectives, drawing on our proven methodology and strategic foresight.

 

Capabilities

  • Research and Discovery
  • Content Audits and Strategy
  • Website, Data, and SEO Audit
  • Media Planning and Messaging
  • Customer Journey Mapping
  • Performance Benchmarking
  • Customer Insights
  • Audience Personas

Content

Give the people what they want — and get what you want, too. Our award-winning team of editors and brand journalists develops compelling narratives with your audience and strategy in mind. We uncover the most meaningful topics and content types for your readers, and we’re always looking to the future, whether it’s an exciting new content format or the next step you want your customers to take.

 

Capabilities

  • Video
  • Social Media
  • Blogs and Articles
  • Custom Publications
  • Brand and Editorial Style Guides
  • Apps
  • Photography
  • Podcasts
  • Newsletters
  • Editorial Calendars
  • Illustrations/Infographics
  • Websites and Microsites
  • Whitepapers and E-books

Amplification

Right content, right place, right time. Your customers can’t respond to a message they never see, but you don’t have time to master every channel. Our strategists know how to promote your content in the right place at the right time. Through data and research, we target the people who mean the most to your business for the best ROI.

 

Capabilities

  • SEO
  • Native Advertising
  • Employee Advocacy
  • Experiential Marketing
  • Email Campaigns
  • Direct Marketing
  • Influencer Marketing
  • Marketing Automation
  • Sales Enablement
  • Paid Search/Display
  • Social Media (Paid & Organic)

Optimization

We learn something new every day. We constantly examine performance to refine our strategy going forward. This agile approach allows us to make data-driven recommendations and ensure that each piece of content is setting you up for success. We stay ahead of new trends, technology, and techniques, helping you separate the good from the too good to be true.

 

Capabilities

  • Monitoring and Tracking
  • Reporting and Analysis
  • Buy Cycle alignment
  • Testing
  • Engagement Metrics
  • Conversion Metrics
  • Business Process Improvements

Data

Use data without the headache. You need to make data-driven decisions, but the sheer quantity of data is overwhelming. Our experts pull out the useful information to identify your most valuable customers, understand how they behave, and personalize content as they move through the purchase cycle. By feeding .data back into our strategy, we drive continuous improvement.

 

Capabilities

  • Integration
  • Aggregation
  • Enhancements
  • Analytics Reports
  • Data infrastructure
  • Predictive Modeling
  • Segmentation