Make sense of the numbers.
You need to make data-driven decisions, but the quantity of information is overwhelming. We use marketing analytics to capture useful information about your business to identify your most valuable customers, understand how they behave, and personalize content as they move through the purchase cycle. Our experts analyze site, content, and campaign performance and parse through the raw data to tell the story of your business’ success with audiences. With a keen eye on key performance indicators and business goals, we use marketing analytics to draw a clear line between your marketing efforts and resulting conversions.
We believe understanding your marketing analytics is an essential piece of maintaining an effective client-agency relationship, which is why we share key insights with clients. Together, we use the data to inform whatever we make next.
Aggregation/Integration
We merge insights to build a multi-dimensional view of your audience.
Enhancements
Your data + third-party data = a richer view of who your customers are.
Predictive Modeling
Use analytical models to target the right people with the right message.
Data Management
We help you take advantage of cost-effective data management platforms.
