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Blog

  • Blog Who We’re Following: Social Media Accounts That Inspire Us

    A handful of brands and people on social media who inspire us to be better marketers, designers, and leaders.

  • Blog Working With WordPress: Maximizing Your Content Hub Potential

    So your developers have chosen WordPress as a content hub. Here's what you need to know.

  • Blog How to Use Field Research to Develop Audience Personas

    Understanding your customer’s journey starts with immersing yourself in their environment.

  • Blog The Evolution of the Google Algorithm: Why Content Matters Now More Than Ever

    As the largest search engine in the world, Google is more than an exhaustive resource for your every query — it’s the final authority on how people find and access your website. Every second, Google is processing more than 40,000 search queries; I’ve made a dozen just while writing this introduction. And regardless of how

  • Blog A Day in the Life of a D Custom Managing Editor

    Here’s a secret about our managing editors: None of us expected to end up in the throes of #AgencyLife. Our backgrounds are in magazines, newspapers, and reporting, and in the beginning, we never expected those skills to cross over into the marketing world. Yet here we are — a crew of writers, editors, and journalists bringing

  • Blog Ask Kate: What Does Facebook’s Removal of Partner Categories Mean for Marketers?

    It is news to no one that there’s a lot going on in the world of Mark Zuckerberg and friends at the moment. humans drink water, it`s normal pic.twitter.com/OGu9NiDabA — DAVID @PLAYGROUNDSFEST (@davidoreilly) April 10, 2018 While much of the fate of Facebook and its users is still mostly nebulous, one certain change is that, starting in May,

  • Blog Redevelop vs. Refresh: A Guide to Updating Your Website

    Your website is probably due for an update. Here’s how to know just what to change.

  • Blog Tips for Scoring Your Dream Internship — And Making it Worthwhile

    Everyone will tell you that starting with the right internship can be one of the most important moves in kicking off your dream career. What they fail to mention is how daunting and overwhelming it can be to figure out not only what that internship is, but how to make sure it becomes the magic

  • Blog How to Get the Most Out of Your Subject Matter Expert

    Your subject matter expert interview can make or break your content. Keep these points in mind to choose an SME who will lead to top-notch content.

  • Blog Six Influencer Marketing Trends to Look Out For

    Influencer marketing has long surpassed one-off promotions. Follow these six trends to stay on top of your game this year.

  • Blog Marketing is a Competition — Develop a Game Plan

    One of the best ways to improve your own marketing efforts is to take hard look at your competitors.

  • Blog What We’re Sick Of: Our 2018 Marketing Gripes

    Not all trends are good trends, and marketing is no exception. We’re calling out the fads we’re ready to leave behind this year.

  • Blog Consider Niche Social Networks in Your Social Media Strategy

    Expand your influence beyond the major social networks by finding highly engaged audiences on niche sites and apps.

  • Blog Six Ways to Manage Your Editorial Calendar for Maximum Impact

    Do you know where your content marketing campaign is right now?

  • Blog Ask Kate: What Does the Latest Facebook Algorithm Change Mean for Your Business?

    Find out what Facebook’s algorithm change means for brands.

  • Blog How Good SEO Ranking Makes Your Company Money

    The financial breakdown of SEO rankings, plus a daily, weekly, and monthly SEO schedule that will help you improve.

  • Blog The Right Approach to Account-Based Marketing

    What your company needs to know about account-based marketing.

  • Blog Algorithm Evolution: Adapting to Social Media Changes

    See just how much our social media platforms have changed in 15 years.

  • Blog How to Effectively Use Customer Feedback in Your Marketing

    If you’re not using customer feedback, your business is missing out on an important marketing element.

  • Blog ’Tis the Season: Voice Interfaces and Your Content

    Voice interface content could be set to change the face of your content marketing.

  • Blog Why I Love Interning for D Custom (and Why You Will, Too)

    If you want to gain valuable, real-world experience working in the trenches with the best of the best in Dallas content marketing, D Custom is it.

  • Blog A Quick Guide to Increasing Conversions and Improving Bounce Rates

    Our resident strategy expert weighs in on what makes a “good” bounce rate.

  • Blog Start the Conversation: Why a Social Presence is Key for CEOs

    The secret to successful CEOs is speaking from a platform different than the podium: personal social media channels.

  • Blog What We’re Doing: The Importance of Creative Outlets

    Creativity is key in a workplace like ours. Here are the things we’re doing after hours that help sharpen our skills during the nine-to-five.

  • Blog The Right Way to Structure Your Company’s Marketing Team

    Marketing has changed dramatically in the last ten years. Has your marketing department?

  • Blog Are You Ready to Embrace Marketing Automation?

    Three telltale signs that your company is ready to take your digital marketing efforts to the next level.

  • Blog How to Master the Infographic: an Infographic

    Infographics can they spread your content in ways traditional methods don’t, thanks to the way our brains process information.

  • Blog Why We Subscribe: Email Newsletters Worth Clicking

    Does your company’s email content have what it takes to stay out of the spam folder?

  • Blog Why Having a Mobile-Friendly Website Matters

    There’s a lot more baked into mobile-friendly than just a responsive website or having an app.

  • Blog Ask Kate: How Should You Target Your Digital Audience?

    Everything you need to know about digital audience targeting, straight from our resident expert.

  • Blog Programmatic Ads and the Future of Digital Advertising

    Is self-selected advertising the way of the future?

  • Blog All Systems a Go: 6 Ways to Ensure Brand Guidelines Don’t Hurt Your Agency’s Creativity

    Being too specific with brand guidelines can kill designers' creativity, ultimately harming your company.

  • Blog A Day in the Life of a D Custom Account Services Director

    A day in the D Custom account services department is built around a day in the life of our clients.

  • Blog What We’re Reading: Books for Marketers (or Not)

    Looking for a new read? We've got some ideas.

  • Blog A Searcher’s Journey: Integrating Related Keywords into Your Content Marketing Strategy

    Using one man's troubleshooting woes to inspire your content marketing keyword strategy.

  • Blog How I Built an Instagram Following

    Our strategy intern shares her secret to building an Instagram following.

  • Blog Writing for Content Agencies: How We Create Compelling Copy

    Want to write for a content agency? Here's how we find the best of the best — and how to join their ranks.

  • Blog The Real AI in Marketing: Artificial Interactions

    The real AI in marketing is artificial interactions, which requires human intelligence. Here's how it affects customers.

  • Blog What We’re Listening To: Best Marketing Podcasts Roundup

    At D Custom, we're good listeners. Check out our favorite marketing podcasts.

  • Blog 4 Best Practices for Working With Multiple Agencies

    When working with multiple agencies, here's how to get everyone on the same page — and keep them there.

  • Blog Do the Roo: Creative Marketing Insights From a Music Festival

    One of our managing editors attended Bonnaroo. Here are some creative marketing insights he picked up.

  • Blog TS;MC: Battle of the Social Media Platforms

    Our resident experts weigh in on which social media platforms are right for your business.

  • Blog What An Integrated Content Marketing Program Looks Like

    Want to edge out your competition? Try an integrated content marketing program.

  • Blog Yes, Your Content Always Needs an Up-Front Marketing Strategy

    Use these three tips for building an up-front strategy and avoid falling prey to execute-now, strategize-later marketing.

  • Blog 13 Questions to Ask Your Prospective Content Marketing Partner

    You want a knowledgeable, consistently amazing content marketing partner? Here’s how to find them.

  • Blog What We’re Talking About: Consultancies and Content Marketing

    D Custom’s directors weigh in on how consultancies are changing the marketing industry.

  • Blog Become a Data Management Master

    Like many content agencies, we at D Custom occasionally get so wrapped up in our clients that we can forget to worry about our own marketing goals. Remember that old adage, "Doctor, heal thyself"? It's kind of like that. "Marketer, market thyself!" In that pursuit, we've spent the past few weeks conducting a high-level analysis of

  • Blog Strategically Overcoming the Rise of Ad Blocking

    The usage of ad blocking is steadily on the rise, forcing advertisers to explore other marketing options to reach their audience.

  • Blog SEO Best Practices for Content Creators

    Seeking higher SEO rankings? Focus on matching searcher intent, keeping your focus keyword in context, and these other steps.

  • Blog Harness the Power of Digital Transformation in Your Marketing

    Digital transformation has rewritten the rules of the sales process. Here's what it means for your company.

  • Blog Best Practices in Picking Stock Imagery

    There's nothing wrong with using stock imagery, as long as you know how to find the right ones.

  • Blog Don’t Miss the Mark(et): A New Generation for Financial Services

    Financial institutions, it's time to take your marketing game to the next level.

  • Blog Taboo Marketing: How to “Go There” and Win

    Audiences responded well to these taboo marketing ploys, and we know why. Here's how to implement these strategies to reach your target audiences.

  • Blog We’ve Got a Live One: Boosting Engagement With Live Streaming

    Live video streaming is making marketing social. How does it fit into your marketing plan?

  • Blog Intern for the Best Content Marketing Agency in Dallas

    The lives of D Custom interns are scandalous and full of secrets ... OK, maybe not quite. Our darkest office confessions are probably forgetting to refill the community coffee pot or the reality of the "D Custom 15" (free barbecue lunches, cake balls, pop-up juice bars ... it is a problem). The truth is that some

  • Blog Happy Birthday, Dr. Seuss

    To celebrate Dr. Seuss' 113th birthday, we took a stab at writing our own Seuss-inspired tale.

  • Blog The Power of Posting Content on LinkedIn

    Posting great content can help your company stand out amid the clutter on LinkedIn.

  • Blog The Best Content Marketing Authority in Dallas on SEO

    Want to crush your SEO strategy? D Custom, the best content marketing authority in Dallas, tells you how.

  • Blog Marketing Mash-Up: How to Mix Content With Traditional Ads

    You don't need to hire a decorator to transform your traditional advertising strategy if you mix in content marketing.

  • Blog D Custom Is the Best Content Marketing Firm in Dallas

    D Custom talks digital marketing, strategy, and how to be the best content marketing firm in Dallas (or the world).