Blog

  • Blog Are You Ready to Embrace Marketing Automation?

    Three telltale signs that your company is ready to take your digital marketing efforts to the next level.

  • Blog How to Master the Infographic: an Infographic

    Infographics can they spread your content in ways traditional methods don’t, thanks to the way our brains process information.

  • Blog Why We Subscribe: Email Newsletters Worth Clicking

    Does your company’s email content have what it takes to stay out of the spam folder?

  • Blog Why Having a Mobile-Friendly Website Matters

    There’s a lot more baked into mobile-friendly than just a responsive website or having an app.

  • Blog Ask Kate: How Should You Target Your Digital Audience?

    Everything you need to know about digital audience targeting, straight from our resident expert.

  • Blog Programmatic Ads and the Future of Digital Advertising

    Is self-selected advertising the way of the future?

  • Blog All Systems a Go: 6 Ways to Ensure Brand Guidelines Don’t Hurt Your Agency’s Creativity

    Being too specific with brand guidelines can kill designers' creativity, ultimately harming your company.

  • Blog A Day in the Life of a D Custom Account Services Director

    A day in the D Custom account services department is built around a day in the life of our clients.

  • Blog What We’re Reading: Books for Marketers (or Not)

    Looking for a new read? We've got some ideas.

  • Blog A Searcher’s Journey: Integrating Related Keywords into Your Content Marketing Strategy

    Using one man's troubleshooting woes to inspire your content marketing keyword strategy.

  • Blog How I Built an Instagram Following

    Our strategy intern shares her secret to building an Instagram following.

  • Blog Writing for Content Agencies: How We Create Compelling Copy

    Want to write for a content agency? Here's how we find the best of the best — and how to join their ranks.

  • Blog The Real AI in Marketing: Artificial Interactions

    The real AI in marketing is artificial interactions, which requires human intelligence. Here's how it affects customers.

  • Blog What We’re Listening To: Best Marketing Podcasts Roundup

    At D Custom, we're good listeners. Check out our favorite marketing podcasts.

  • Blog 4 Best Practices for Working With Multiple Agencies

    When working with multiple agencies, here's how to get everyone on the same page — and keep them there.

  • Blog Do the Roo: Creative Marketing Insights From a Music Festival

    One of our managing editors attended Bonnaroo. Here are some creative marketing insights he picked up.

  • Blog TS;MC: Battle of the Social Media Platforms

    Our resident experts weigh in on which social media platforms are right for your business.

  • Blog What An Integrated Content Marketing Program Looks Like

    Want to edge out your competition? Try an integrated content marketing program.

  • Blog How Content Marketing Works: A Day in the Life of a Managing Editor

    Our journalistically trained managing editors are a key part of how D Custom content marketing works.

  • Blog Yes, Your Content Always Needs an Up-Front Marketing Strategy

    Use these three tips for building an up-front strategy and avoid falling prey to execute-now, strategize-later marketing.

  • Blog 13 Questions to Ask Your Prospective Content Marketing Partner

    You want a knowledgeable, consistently amazing content marketing partner? Here’s how to find them.

  • Blog What We’re Talking About: Consultancies and Content Marketing

    D Custom’s directors weigh in on how consultancies are changing the marketing industry.

  • Blog Become a Data Management Master

    Like many content agencies, we at D Custom occasionally get so wrapped up in our clients that we can forget to worry about our own marketing goals. Remember that old adage, "Doctor, heal thyself"? It's kind of like that. "Marketer, market thyself!" In that pursuit, we've spent the past few weeks conducting a high-level analysis of

  • Blog Strategically Overcoming the Rise of Ad Blocking

    In case you missed it, The Wall Street Journal recently reported that Google plans to release a new ad-blocking feature that could be included in its Chrome browser.  Obviously, people have a lot of feelings about this. But this would appear to be another effort from Google to improve user experience; and while we may have some

  • Blog SEO Best Practices for Content Creators

    Seeking higher SEO rankings? Focus on matching searcher intent, keeping your focus keyword in context, and these other steps.

  • Blog Harness the Power of Digital Transformation in Your Marketing

    Digital transformation has rewritten the rules of the sales process. Here's what it means for your company.

  • Blog Best Practices in Picking Stock Imagery

    This is Dave. Maybe you’ve seen him around. He’s a doctor. Well, sometimes. Dave is also a chef ... An engineer (with a magic pen!) ... A scientist (maybe?) ... An architect ... And a ladies’ man. Spoiler alert: Dave is — you guessed it! — none of these things. (OK, except maybe a ladies’ man — who are we to say?) He

  • Blog Don’t Miss the Mark(et): A New Generation for Financial Services

    Financial institutions, it's time to take your marketing game to the next level.

  • Blog Taboo Marketing: How to “Go There” and Win

    Toilet humor — you either love it or (we think) pretend to hate it. Few things are as unifying as the porcelain throne, making it the easy butt of many jokes ... and marketing campaigns.  So really it’s no surprise that I found inspiration for this blog while in the loo. Reading a bottle of Poo-Pourri,

  • Blog We’ve Got a Live One: Boosting Engagement With Live Streaming

    Live video streaming is making marketing social. How does it fit into your marketing plan?

  • Blog Intern for the Best Content Marketing Agency in Dallas

    The lives of D Custom interns are scandalous and full of secrets ... OK, maybe not quite. Our darkest office confessions are probably forgetting to refill the community coffee pot or the reality of the "D Custom 15" (free barbecue lunches, cake balls, pop-up juice bars ... it is a problem). The truth is that some

  • Blog Working With WordPress: Maximizing Your Content Hub Potential

    So your developers have chosen WordPress as a content hub. Here's what you need to know.

  • Blog Happy Birthday, Dr. Seuss

    To celebrate Dr. Seuss' 113th birthday, we took a stab at writing our own Seuss-inspired tale.

  • Blog The Power of Posting Content on LinkedIn

    Posting great content can help your company stand out amid the clutter on LinkedIn.

  • Blog The Best Content Marketing Authority in Dallas on SEO

    Want to crush your SEO strategy? D Custom, the best content marketing authority in Dallas, tells you how.

  • Blog Marketing Mash-Up: How to Mix Content With Traditional Ads

    You don't need to hire a decorator to transform your traditional advertising strategy if you mix in content marketing.

  • Blog D Custom Is the Best Content Marketing Firm in Dallas

    D Custom talks digital marketing, strategy, and how to be the best content marketing firm in Dallas (or the world).

  • Blog 5 Marketing Resolutions You Can Keep

    2017 is in full swing, but it's not too late to ring in a new and improved marketing strategy.

  • Blog Virtual Reality and Your Brand: Is It a Fit?

    As virtual reality technology advances, marketers are discovering better ways to tell their stories.

  • Blog Not Another 2016 Marketing Best List

    From Peyton Manning to Deadpool, these surprising content marketing efforts wowed in 2016. Did your favorite make the cut?

  • Blog Fake News and Negativity: Trump Inauguration Update

    How Trump used social media to gain an edge over Secretary Clinton.

  • Blog How to Find Influencers and Win Them Over

    Let’s look at ways to pinpoint the influencers you need to reach and how to get them on board once you have their attention.

  • Blog Choose Your Own Adventure: The Buying Cycle and Content Marketing

    The buying cycle is no longer one-size-fits-all. Follow these steps to put your customers in control of their brand experience.

  • Blog How to Prove ROI on Social Media

    How can you tell if your company's social media game is really on point? The answer is more than just clicks and likes — you need a game plan to examine your ROI.

  • Blog 4 Things Google Taught Us About Successfully Refreshing Your Brand

    A new approach to your company's strategy doesn't have to be daunting. When it comes to successful brand refreshing, here are the tips you should take from the pros.

  • Blog Teach an Old Dog New Tricks: Integrate New Technology into Your Company

    Key steps to take when incorporating new technology into your business.

  • Blog Very Important Holiday Wishes

    It's time for the holidays... We've been wrapping up around the office — see ya, 2016! — and though it's been a little harried, we got some special help this year.  Take a peak behind the scenes at D Custom... .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container

  • Blog The Value of Repurposing Content

    It's cheaper to recycle and reuse than start from scratch — apply that to your content marketing strategy and pull some gems out of the closet.

  • Blog Selling Software Solutions? Here Are a Few Tips to Reel in That Big Fish

    There are a lot of software solutions available. As a seller, take these tips from a buyer to seal the deal — you don't want this fish to get away.

  • Blog Managing Your Editorial Calendar Like a Boss

    How an effective editorial calendar can help marketers produce engaging content and produce it consistently — two key parts of a digital and content marketing strategy.

  • Blog Marketing Is a Competition — Develop a Game Plan

    Marketing is competing for market share, and, to do that, you need a clear picture of your marketplace. The best place to start? A competitive analysis. Here's how to conduct one.

  • Blog D Custom Honored in Multiple Categories at the Pearl Awards

    D Custom took home three Gold Awards and one Silver Award at the annual Pearl Awards this month.

  • Blog Update: Mobile First in the 2016 Presidential Election

    When it came to making an impact in this year's election, mobile optimization was key.

  • Blog Out of Many, One: Work Together for Marketing Success

    When working cross-team and cross-department on marketing initiatives, it is important to operate as a team to be successful.

  • Blog Style Guides: A Lesson in Consistency from In-N-Out Burger

    A style guide is key in producing accurate, consistent content capable of turning your brand into a trusted information resource.

  • Blog Update: 4 Reasons the tronc Rebranding Won’t Work

    Tribune Publishing rebranded to tronc earlier this year. I didn't have high hopes then and the failure of Gannet's bid this week doesn't bode well for the venture.

  • Blog In Search of Content Creators

    Great content creators are out there and want to hear from you. Here's a quick guide to finding, hiring, and training spectacular writers.

  • Blog Can You Stray From Your Client’s Core Business in Content Marketing?

    Having content marketing wanderlust? Here are some tips for telling whether your subject matter has strayed too far — or not far enough — from your client's core business.

  • Blog We Made It! D Custom Is a Finalist for the 2016 Pearl Awards

    Press release for D Custom's 2016 Pearl Award nominations

  • Blog You Want to Be an Intern? Read This.

    A handy guide of things to definitely do and never-ever do if you want to be an intern.