Content

Let your audience be your guide. Create compelling content to engage readers time and time again.

  • Content How I Built an Instagram Following

    Our strategy intern shares her secret to building an Instagram following.

  • Content Writing for Content Agencies: How We Create Compelling Copy

    Want to write for a content agency? Here's how we find the best of the best — and how to join their ranks.

  • Content Best Practices in Picking Stock Imagery

    This is Dave. Maybe you’ve seen him around. He’s a doctor. Well, sometimes. Dave is also a chef ... An engineer (with a magic pen!) ... A scientist (maybe?) ... An architect ... And a ladies’ man. Spoiler alert: Dave is — you guessed it! — none of these things. (OK, except maybe a ladies’ man — who are we to say?) He

  • Content Taboo Marketing: How to “Go There” and Win

    Toilet humor — you either love it or (we think) pretend to hate it. Few things are as unifying as the porcelain throne, making it the easy butt of many jokes ... and marketing campaigns.  So really it’s no surprise that I found inspiration for this blog while in the loo. Reading a bottle of Poo-Pourri,

  • Content Working With WordPress: Maximizing Your Content Hub Potential

    So your developers have chosen WordPress as a content hub. Here's what you need to know.

  • Content Virtual Reality and Your Brand: Is It a Fit?

    As virtual reality technology advances, marketers are discovering better ways to tell their stories.

  • Content Not Another 2016 Marketing Best List

    From Peyton Manning to Deadpool, these surprising content marketing efforts wowed in 2016. Did your favorite make the cut?

  • Content 4 Things Google Taught Us About Successfully Refreshing Your Brand

    A new approach to your company's strategy doesn't have to be daunting. When it comes to successful brand refreshing, here are the tips you should take from the pros.

  • Content The Value of Repurposing Content

    It's cheaper to recycle and reuse than start from scratch — apply that to your content marketing strategy and pull some gems out of the closet.

  • Content D Custom Honored in Multiple Categories at the Pearl Awards

    D Custom took home three Gold Awards and one Silver Award at the annual Pearl Awards this month.

  • Content Update: Mobile First in the 2016 Presidential Election

    When it came to making an impact in this year's election, mobile optimization was key.

  • Content Out of Many, One: Work Together for Marketing Success

    When working cross-team and cross-department on marketing initiatives, it is important to operate as a team to be successful.

  • Content We Made It! D Custom Is a Finalist for the 2016 Pearl Awards

    Press release for D Custom's 2016 Pearl Award nominations

  • Content SMEs: Putting the Content in Content Marketing

    Subject matter experts are critical because they’re able to pinpoint, explain, and offer fresh thinking about topics in a way that puts valuable content in content marketing.

  • Content The Importance of Great Data Visualization

    Data must be presented in a way that is both compelling and instantly digestible.

  • Content The Curious Case of the Fuzzy Fact

    The importance of fact-checking in good content marketing — not everything you read online is true, seriously, except this, this is true.

  • Content Star Trek + Product Placement + HPE Amplification = ROI

    Amplifying HPE's product placement in the Star Trek Beyond movie across social channels and through blog content realized 6,000 new site visitors and 2 million impressions.

  • Content TL;DR — Using Video to Capture an Audience

    Tips to effectively use video to build your brand and engage viewers.

  • Content How to Capture a Goldfish’s Attention

    A person has a shorter attention span than a goldfish — here's how you capture and hold that with Instagram videos.

  • Content 7 Strategies to Break That Blog Topic Block

    What do you do when you feel like you’ve already written about your company from every possible angle and the clock is ticking on another post?

  • Content Skip the Word Salad

    If you want to make "plain" the new "snark" — or just make sure your message is understood — follow these simple rules.

  • Content D Custom Honored With APEX, Content Marketing, and Telly Awards for Outstanding Client Work

    D Custom, a full-service content marketing agency, was recently honored with four APEX Awards, two Telly Awards, and a Content Marketing Award for outstanding work with Texas Farm Bureau Insurance and Hewlett Packard Enterprise.

  • Content Overcoming 1,216 Miles to Produce Great Content

    On the fly, we produced a daily infographic for the HPE Discover event that captured key quotes, metrics, and findings, engaging both attendees and those observing from a distance. Here's how we turned them around on a tight schedule.

  • Content Clean Sweep: Tidying Up Your Social Media Presence

    If your profiles don’t exactly showcase you in a good light, it might be time for a social media clean up, one platform at a time.

  • Content Who Is Amy Ingram and Why Is She Emailing Me?

    The use of chatbots is soaring in a variety of business applications, but the perception of chatbots varies across age groups.

  • Content Tell Us About Yourselves: Get Creative With Online Bios

    It’s time to look at your About Us page as an opportunity to stand out from the crowd.

  • Content How to Be Respectful About Paying Respects

    There are ways to join the conversation without looking like you’re capitalizing on a celebrity’s passing.

  • Content No Experience Necessary: Make Interns Part of Your Team

    Hopefully it will provide some insight into a successful internship program from the other side.

  • Content Marketing Fail? Turn That Frown Upside Down

    Why spend time and money on disaster cleanup when it can be put toward building on success?

  • Content Unwrap These Gifts in the Social Media Toy Box

    From Instant Articles on Facebook to Moments on Twitter, here are a few of my favorite new social media toys, and how to use them to your advantage.

  • Content Social Listening: The World’s Largest Cocktail Party

    This is where companies have the opportunity to collect valuable information from their followers.

  • Content Is Your Content Really, Really, Ridiculously Good-Looking?

    Marketers who produce good-looking content see massive returns on revenue and increased engagement from users

  • Content Keep It Simple, Stupid: 3 Rules For Front-End Web Development

    With website design, think less about showing off and more about making it fast and easy to navigate

  • Content Baby Got Back End: Laying the Foundation for Successful Web Development

    Your website’s strategic goals and functionality will determine its foundational footprint

  • Content No Joke: Humor Is Your Secret Weapon in the B2B Content Struggle

    Eliciting a chuckle combats the dryness that can plague B2B content marketing

  • Content Creating Mobile-Friendly Content for a Multitasking Audience

    A mobile-friendly site is key, but to truly optimize, you’ve got to optimize the copy itself.

  • Content How Execution Translates Across Industries

    You already know that content marketing execution doesn’t look the same from industry to industry, but it’s not always as simple as saying that consumers prefer Facebook while tech decision-makers hang out on LinkedIn.

  • Content How to Negotiate a Better Price From Your Agency

    If you’re considering renegotiating the price you pay your agency, take a moment to think about what they are charging you for and where you should never cut corners.

  • Content What Does Thought Leadership Mean? To Ghost or Not to Ghost

    You need thought-leadership pieces. But getting from expertise to published piece takes a particular set of skills. Should your team try to master those skills in house or bring in a ghostwriter? Here are some factors to weigh as you decide.

  • Content Is Your Website Killing Your B2B Business?

    If your website isn’t easy to navigate or doesn’t work on a mobile device, you’re likely to lose your customer before you even get a chance to introduce yourself.

  • Content The Value of Repurposing Content

    When light-colored denim came back in style a few years ago, I was in luck. For some reason, I had held onto a paid of designer jeans in that style for years. Those jeans, worn with the right accessories, made it into regular rotation in my wardrobe. Score one for my wallet. Just like fashion, certain

  • Content Stop with the Keyword Nonsense

    By sticking to a few best practices, you can ensure your keywords are used just enough to help you rank for the terms you want without damaging the content quality.

  • Content Getting to the Human Element: Engaging Content

    To increase your marketing engagement, follow this very basic rule of human connection: Dancing like a robot — good; sounding like a robot — bad.

  • Content Why Being Transparent Matters in B2B

    Transparency wins. Be trustworthy, live up to your reputation, and provide value in the process.

  • Content Brand Visual Consistency

    Each visual element of your brand will send a message — and each should tell the same story.

  • Content Where Have All the Salesmen Gone?

    By the time most salespeople enter the cycle, most of the decision has already been made.

  • Content Real Talk: Would You Read Your Own Content?

    Just because you have a blog on a website does not mean anyone is reading it. And if they are reading it, that doesn’t mean anyone is enjoying reading it.

  • Content The Mark of a Professional

    Don’t trust your company’s reputation to just any Joe Schmo with a Twitter account. Keep these five things in mind to make sure you’re working with a content marketing agency you can count on.

  • Content Stock Images Could Be Costing You Customers

    The photos you use send a message to potential customers — and you want that message to be that they can trust you with the details.

  • Content Design 101: 5 Steps to Master the Infographic

    Infographics might be datacentric, but their creation is more of an art than a science. Follow these guidelines to make sure that your content has the biggest impact on your audience.

  • Content Such a Thing as Too Much Content? You Better Believe It.

    Too little content and your audience will leave hungry, left to find their fill on someone else’s content.

  • Content Don’t Use That Tone With Me, Mister

    With web-savvy consumers expecting casual interactions with brands and companies, getting the right message across isn’t just about what you say; it’s about the way you say it.

  • Content The Surprising Truth About Voice and Tone

    Voice and tone are the style and personality to any piece of content, and without them, life would be boring.

  • Content Infographics: Not Just Another Pretty Face

    Beyond the fact that these storytelling tools are super trendy, there’s a solid reason infographics have become the latest buzzword in content marketing.