Strategy

Learn how to create and stick to a content marketing road map so your business goals never get lost.

  • Strategy Are You Ready to Embrace Marketing Automation?

    Three telltale signs that your company is ready to take your digital marketing efforts to the next level.

  • Strategy Why We Subscribe: Email Newsletters Worth Clicking

    Does your company’s email content have what it takes to stay out of the spam folder?

  • Strategy Why Having a Mobile-Friendly Website Matters

    There’s a lot more baked into mobile-friendly than just a responsive website or having an app.

  • Strategy Ask Kate: How Should You Target Your Digital Audience?

    Everything you need to know about digital audience targeting, straight from our resident expert.

  • Strategy A Searcher’s Journey: Integrating Related Keywords into Your Content Marketing Strategy

    Using one man's troubleshooting woes to inspire your content marketing keyword strategy.

  • Strategy TS;MC: Battle of the Social Media Platforms

    Our resident experts weigh in on which social media platforms are right for your business.

  • Strategy Yes, Your Content Always Needs an Up-Front Marketing Strategy

    Use these three tips for building an up-front strategy and avoid falling prey to execute-now, strategize-later marketing.

  • Strategy 13 Questions to Ask Your Prospective Content Marketing Partner

    You want a knowledgeable, consistently amazing content marketing partner? Here’s how to find them.

  • Strategy Strategically Overcoming the Rise of Ad Blocking

    In case you missed it, The Wall Street Journal recently reported that Google plans to release a new ad-blocking feature that could be included in its Chrome browser.  Obviously, people have a lot of feelings about this. But this would appear to be another effort from Google to improve user experience; and while we may have some

  • Strategy Harness the Power of Digital Transformation in Your Marketing

    Digital transformation has rewritten the rules of the sales process. Here's what it means for your company.

  • Strategy Don’t Miss the Mark(et): A New Generation for Financial Services

    Financial institutions, it's time to take your marketing game to the next level.

  • Strategy We’ve Got a Live One: Boosting Engagement With Live Streaming

    Live video streaming is making marketing social. How does it fit into your marketing plan?

  • Strategy The Power of Posting Content on LinkedIn

    Posting great content can help your company stand out amid the clutter on LinkedIn.

  • Strategy Marketing Mash-Up: How to Mix Content With Traditional Ads

    You don't need to hire a decorator to transform your traditional advertising strategy if you mix in content marketing.

  • Strategy Fake News and Negativity: Trump Inauguration Update

    How Trump used social media to gain an edge over Secretary Clinton.

  • Strategy Choose Your Own Adventure: The Buying Cycle and Content Marketing

    The buying cycle is no longer one-size-fits-all. Follow these steps to put your customers in control of their brand experience.

  • Strategy Selling Software Solutions? Here Are a Few Tips to Reel in That Big Fish

    There are a lot of software solutions available. As a seller, take these tips from a buyer to seal the deal — you don't want this fish to get away.

  • Strategy Marketing Is a Competition — Develop a Game Plan

    Marketing is competing for market share, and, to do that, you need a clear picture of your marketplace. The best place to start? A competitive analysis. Here's how to conduct one.

  • Strategy Style Guides: A Lesson in Consistency from In-N-Out Burger

    A style guide is key in producing accurate, consistent content capable of turning your brand into a trusted information resource.

  • Strategy Update: 4 Reasons the tronc Rebranding Won’t Work

    Tribune Publishing rebranded to tronc earlier this year. I didn't have high hopes then and the failure of Gannet's bid this week doesn't bode well for the venture.

  • Strategy In Search of Content Creators

    Great content creators are out there and want to hear from you. Here's a quick guide to finding, hiring, and training spectacular writers.

  • Strategy Can You Stray From Your Client’s Core Business in Content Marketing?

    Having content marketing wanderlust? Here are some tips for telling whether your subject matter has strayed too far — or not far enough — from your client's core business.

  • Strategy You Want to Be an Intern? Read This.

    A handy guide of things to definitely do and never-ever do if you want to be an intern.

  • Strategy Agency in the Cloud

    D Custom recently moved our once paper and in-house server-dependent project management, email, file storage, and financial agency operations and systems to a cloud computing network.

  • Strategy Blending the Perfect Content Marketing Mix

    How to balance competing marketing needs when working with more than one client team, each with a discrete content marketing objective.

  • Strategy What It Takes to Work at D Custom

    We’re big believers in having a diverse base of perspectives and experiences at D Custom, but there are a few key traits that all future D Custom associates share.

  • Strategy CMW: We Came, We Learned, We Instagrammed

    It was our first Content Marketing World, and we’re not sure anything could have prepared us for the experience.

  • Strategy Don’t Start at Tactics When It Comes to Content Marketing

    Make sure you take a top-down approach to creating content — everything should follow from your strategy.

  • Strategy How Do You Know When Your Content Strategy Needs an Overhaul?

    Steps to help you assess your content strategy and help fix it, if needed.

  • Strategy Interview Tips to Land That Dream Job

    Landing your dream job starts with an interview. Here are some tips to shine during the process.

  • Strategy Telling the Story of Social Media Performance

    There's a difference between telling someone a bunch of statistics and telling a story.

  • Strategy Does Industry Expertise Matter When Choosing an Agency?

    Experience isn’t the only, or even the most important, factor companies should weigh when selecting an agency.

  • Strategy Process and Content Development: Partners in Perfection

    The right process and the right operations system to implement it not only help you create stronger content, but they also make it easier to produce that content.

  • Strategy How Do InstaStories Stack Up to Snapchat?

    Snapchat and Instagram may have the same story feature, but they do not have the same users. Thus, your social media strategy will fail if it’s the same on both platforms.

  • Strategy Trouble Educating Customers? Have You Tried “Edu-taining” Them Instead?

    If Avocados From Mexico was going to be successful in achieving its ultimate goal, convincing shoppers to add avocados to their weekly grocery shopping lists, it was going to have to be a little more creative in reinforcing the how-tos of purchasing and preparing them.

  • Strategy Sounds Like a Plan: Don’t Let Content Come Before Strategy

    Without some sort of overarching strategy, your aimless editorial efforts will be just that — aimless.

  • Strategy Why You Should Be a D Custom Intern

    My semester as an intern at D Custom opened my eyes.

  • Strategy On Point: How to Hit the Bullseye With Target Marketing

    Traditional demographics have become unreliable now that new online tools and apps allow people to customize their marketing experiences on search engines and social media.

  • Strategy Culture Shock: Keeping Your Office Space Productive

    Even if the CEO is a stellar leader, callous middle managers can make work life miserable for the teams they oversee.

  • Strategy Create Your Chart-Topping Social Media Mixtape

    If you’ve ever made a mixtape, then you already possess the skills required to be a social media whiz.

  • Strategy One Size Doesn’t Fit All: Our Social Media Writing Guide

    Our handy social media guide will have you racking up likes, shares, and retweets in no time!

  • Strategy Spelling Out the ABCs of B2B2C

    It's an all-encompassing and impactful marketing strategy that rolls the appetizer and the entree into one, while still saving room for dessert.

  • Strategy Don’t Get Lost, Get Found! Our Guide to Dominating SEO

    Our sassy social media team instills the SEO mindset in each of our writers and editors.

  • Strategy Get Hitched to Your Customers With These Tips

    When customers engage with your content, they become invested in the experience.

  • Strategy Get a Job: Avoid These 11 Content Job Application Pitfalls

    Use these tips to improve your job prospects before you get to the interview.

  • Strategy The New B2B Tech Audience: It’s Who You Know

    Identify new B2B tech audience members and leverage their influencer power.

  • Strategy Transform Your Brand Style Guide for the Future

    Dust off those brand guidelines and give them a style makeover.

  • Strategy America’s Next Top Thought Leader: 14 Questions to Identify A Spokesmodel

    It may sound like a simple concept, but picking the right thought leaders can get tricky since thought leaders are born, not bred.

  • Strategy Power of the Press: Think Like a Journalist to Strengthen Your Content Strategy

    Ask who, what, where, when, and why to better connect with your audience and tailor your content strategy to achieve better results.

  • Strategy We are the Soothsayers: 2016 Content Marketing Trends Report

    We’ve gazed into our crystal ball for some content marketing trends to watch for during 2016 in four industries that we know inside and out: business consulting, retail, travel, and technology.

  • Strategy Keeping Your Stories on Strategy: A Checklist

    We’ve got a checklist that will help you ensure your stories are on track from ideation to execution and keep you from losing sight of the strategy in the process.

  • Strategy The Evolution of the Google Algorithm: How the Information Juggernaut Decides Who Sees Your Content

    Hands down, the best strategy for ranking highly in search results is creating unique, high-quality content using good SEO practices. Google wants to connect users with the most relevant and best-quality results possible.

  • Strategy Use Me, Use Me, Because You Ain’t That Average

    Just like in health and fitness, you always want to start with goals. The same is true in business, and strategists can set up a long-term vision by listening to your needs.

  • Strategy Good Content Can’t Exist Without Context: Understanding Your Customer’s Situation

    Understanding where your audience is and where they want to be is the sweet spot for content, the ideal context, and the opportunity to bring them one step closer to your brand.

  • Strategy Achieve Your Artistic Dreams — Through Email

    Email remains one of the most effective marketing strategies— but only when it’s handled with some artfulness and finesse.

  • Strategy Ready to Rebrand? Get the A’s to Your Most Pressing Q’s

    Before you start searching for color schemes and tinkering with typeface, check out our answers to the most frequent rebranding questions.

  • Strategy Content Marketing Habits We Hate

    Why stick to the bad habits that are ultimately bringing you down? Let’s make a resolution to let go of these content marketing vices.

  • Strategy How to Get The Most Out of Your Agency

    Trusting your agency and sharing information about your company can lead to a successful relationship for your content marketing strategy.

  • Strategy Does Your Sales Team Use Your Marketing?

    You could have the best marketing strategy in the world, but what’s the point if your sales team isn’t putting it to use?

  • Strategy Infographic: Where Have All the Customers Gone?

    By the time most salespeople enter the cycle, most of the decision has already been made.