Data

Good data is a superpower. Use it wisely.

  • Data Marketing Metrics That Might Be Wasting Your Time

    Are the marketing metrics you’re focusing on worth the effort? We take a look at which ones matter most.

  • Data Ask Kate: How to Become a Customer Data Management Master

    : Of all the components of a solid marketing strategy, customer data management may be the most critical.

  • Data Programmatic Ads and the Future of Digital Advertising

    Is self-selected advertising the way of the future?

  • Data The Real AI in Marketing: Artificial Interactions

    The real AI in marketing is artificial interactions, which requires human intelligence. Here's how it affects customers.

  • Data What We’re Talking About: Consultancies and Content Marketing

    D Custom’s directors weigh in on how consultancies are changing the marketing industry.