How about some target practice? Get the right content to the right audience through promotion and amplification.

  • Amplification Social Media Algorithm Evolution: 16 Years of Timeline Changes

    See just how much our social media platforms have changed in 16 years.

  • Amplification Start the Conversation: Why a Social Presence is Key for CEOs

    The secret to successful CEOs is speaking from a platform different than the podium: personal social media channels.

  • Amplification Google Marketing Live 2018: 4 Key Takeaways

    Google is giving its marketing services a new home. See what’s new.

  • Amplification Ask Kate: What Are the Best Social Media Platforms for Marketers?

    Social media is a amplification tool, but not all platforms are created equally when it comes to reaching your business.

  • Amplification How to Get Better Results from Your Retargeting Campaigns

    Get the most out of your retargeting campaigns without scaring away loyal audiences.

  • Amplification Six Influencer Marketing Trends to Look Out For

    Influencer marketing has long surpassed one-off promotions. Follow these six trends to stay on top of your game this year.

  • Amplification Consider Niche Social Networks in Your Social Media Strategy

    Expand your influence beyond the major social networks by finding highly engaged audiences on niche sites and apps.

  • Amplification Ask Kate: What Does the Latest Facebook Algorithm Change Mean for Your Business?

    Find out what Facebook’s algorithm change means for brands.

  • Amplification Algorithm Evolution: Adapting to Social Media Changes

    See just how much our social media platforms have changed in 15 years.

  • Amplification Start the Conversation: Why a Social Presence is Key for CEOs

    The secret to successful CEOs is speaking from a platform different than the podium: personal social media channels.

  • Amplification How to Master the Infographic: an Infographic

    Infographics can they spread your content in ways traditional methods don’t, thanks to the way our brains process information.

  • Amplification Do the Roo: Creative Marketing Insights From a Music Festival

    One of our managing editors attended Bonnaroo. Here are some creative marketing insights he picked up.

  • Amplification SEO Best Practices for Content Creators

    Seeking higher SEO rankings? Focus on matching searcher intent, keeping your focus keyword in context, and these other steps.

  • Amplification The Best Content Marketing Authority in Dallas on SEO

    Want to crush your SEO strategy? D Custom, the best content marketing authority in Dallas, tells you how.

  • Amplification D Custom Is the Best Content Marketing Firm in Dallas

    D Custom talks digital marketing, strategy, and how to be the best content marketing firm in Dallas (or the world).

  • Amplification How to Find Influencers and Win Them Over

    Let’s look at ways to pinpoint the influencers you need to reach and how to get them on board once you have their attention.

  • Amplification 4 Questions to Ask Your Content Syndication Rep

    Ask these four strategic questions to get the most out of your paid content syndication strategy.

  • Amplification How Do InstaStories Stack Up to Snapchat?

    Snapchat and Instagram may have the same story feature. Know how to use them for different users.

  • Amplification Employee Advocacy That Amps Your Social Media Reach

    Employees can give their companies shout-outs by sharing branded content. This efficient and cost-effective method develops a friendly and far-reaching online presence for your brand.

  • Amplification Five Ways to Use Facebook Likes

    Amassing likes on Facebook can feel like an achievement in itself, but you’re not done yet.

  • Amplification The Essential Guide to Hashtags

    Before you get creative and go #Hashtagging your way to Twitter fame, keep some best practices in mind.

  • Amplification New Social Media Features to Take Advantage of in 2016

    From Instant Articles on Facebook to Moments on Twitter, use these new social media features to your advantage.

  • Amplification After the Sale: How Content Keeps Customers

    To seal the deal, serve your customers post-sale content that’s relevant, tailored to their evolving needs, and designed for shareability to promote your brand

  • Amplification Twist and Shout: How to Promote and Amplify Your Best Content

    One isn’t better than the other, but they’re two very effective methods that in most cases should be used together.

  • Amplification A Word From Our Sponsor: 3 Native Ad Questions Answered

    By virtually every measure, native advertising brings home fatter, juicier bacon than traditional ads. That’s assuming it’s done well.

  • Amplification How the Digital Transformation Changed the Marketing Landscape

    Content that’s produced in department silos, by separate teams, or for time-limited campaigns is as five years ago as planking.

  • Amplification Beyond ‘Likes’: Facebook Ads That Get Results

    In this 101 post, we’ll go over the basics of creating Facebook ads, choosing audiences, testing your ad elements, calling your audience to action, and schooling yourself in the art of the medium.

  • Amplification Choosing Your Social Media Management Platform

    Your social media management platform creates an electronic “man on the street” that not only reports back but can also interact directly with users.

  • Amplification Knocking Out Facebook’s New Obstacles

    Facebook engagement fell across the board last year. If your content marketing strategy is hitched to the world’s most popular social media network, you need to respond quickly.

  • Amplification Have You Heard? Social Listening Can Shape Better Content

    Social listening tells what your audience says in real time and over the long term. Listen well and you can deliver content that’s useful and engaging.

  • Amplification Brand-to-Brand Social Media and the Art of Conversation

    In this 101 post, we look at how to develop a brand-interaction plan for social media, and why this plan is important.

  • Amplification What Channels Should You Be Using to Reach Which People?

    Every social channel is not created equal, especially when it comes to your audience. Some hold serious weight and influence while others are simply ignored or even avoided.

  • Amplification Cross-Promotion Across Channels: What Works, What Doesn’t

    Don’t fall victim to the “silo” syndrome. Use your channels to effectively cross-promote your content.

  • Amplification YouTube, Video, Engagement, and SEO

    If you don’t have a line item for video in your content marketing strategy, you’re missing out on an excellent way to connect.

  • Amplification Your Social Media Sucks and You Know It

    Look for these warning signs that point to your brand’s social media accounts sucking, and then make some changes.

  • Amplification 101: Why Video is The All Star in Your Content Marketing Lineup

    Video is the MVP in any killer content marketing strategy, and it’s more affordable than ever to produce and release. So why do so few brands take advantage of this power player?

  • Amplification Social Media, Customer Service, and Front-Door Graffiti

    The next time I have to buy a TV, Samsung will be at the top of my list. It demonstrated a prime example of first-class social media customer service.