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“If you do not know how to ask the right question, you discover nothing.” – W. Edwards Deming

  • Optimization The Evolution of the Google Algorithm: Why Content Matters Now More Than Ever

    As the largest search engine in the world, Google is more than an exhaustive resource for your every query — it’s the final authority on how people find and access your website. Every second, Google is processing more than 40,000 search queries; I’ve made a dozen just while writing this introduction. And regardless of how

  • Optimization Redevelop vs. Refresh: A Guide to Updating Your Website

    Your website is probably due for an update. Here’s how to know just what to change.

  • Optimization How Good SEO Ranking Makes Your Company Money

    The financial breakdown of SEO rankings, plus a daily, weekly, and monthly SEO schedule that will help you improve.

  • Optimization A Quick Guide to Increasing Conversions and Improving Bounce Rates

    Our resident strategy expert weighs in on what makes a “good” bounce rate.

  • Optimization How to Prove ROI on Social Media

    How can you tell if your company's social media game is really on point? The answer is more than just clicks and likes — you need a game plan to examine your ROI.

  • Optimization Our Guide to Choosing the Right Analytics Platform

    Analytics directly impact your bottom line, so finding a platform that aligns with your company’s unique needs and goals is crucial for ongoing success.

  • Optimization Choosing an Analytics Platform

    Go deep under the hood of analytics platforms by asking the right questions and see what the technology can do for you now and in the future.

  • Optimization Metrics 101: Does Your Program Measure Up?

    In this 101 post, we look at metrics, benchmarks, and the cycle of “review metrics, revise content and strategy, and repeat."

  • Optimization When Numbers Lie: Tracking the Wrong Metrics

    Everyone’s talking about the power of data, so more must be better. But that approach will generate a flood of numbers you’ll have to slog through to reach your goals.

  • Optimization “Mobile First” is Not a Bank in Alabama

    Key marketing-strategy lessons from billion-dollar presidential campaigns.