“If you do not know how to ask the right question, you discover nothing.” – W. Edwards Deming

  • Optimization How Good SEO Ranking Makes Your Company Money

    The financial breakdown of SEO rankings, plus a daily, weekly, and monthly SEO schedule that will help you improve.

  • Optimization A Quick Guide to Increasing Conversions and Improving Bounce Rates

    Our resident strategy expert weighs in on what makes a “good” bounce rate.

  • Optimization How to Prove ROI on Social Media

    How can you tell if your company's social media game is really on point? The answer is more than just clicks and likes — you need a game plan to examine your ROI.

  • Optimization Our Guide to Choosing the Right Analytics Platform

    Analytics directly impact your bottom line, so finding a platform that aligns with your company’s unique needs and goals is crucial for ongoing success.

  • Optimization Choosing an Analytics Platform

    Go deep under the hood of analytics platforms by asking the right questions and see what the technology can do for you now and in the future.

  • Optimization Metrics 101: Does Your Program Measure Up?

    In this 101 post, we look at metrics, benchmarks, and the cycle of “review metrics, revise content and strategy, and repeat."

  • Optimization When Numbers Lie: Tracking the Wrong Metrics

    Everyone’s talking about the power of data, so more must be better. But that approach will generate a flood of numbers you’ll have to slog through to reach your goals.