The Dallas Regional Chamber (DRC) aims to showcase all the growth and entrepreneurship in Dallas to promote the city as a place to live, work, and invest. They focus on engaging business leaders with news, business intelligence, data, and thought-leadership through content that encompasses both the public and private sector in a variety of industries.
What We Delivered
The Challenge
The DRC needed a one-stop resource to position Dallas as a leader in innovation among other large U.S. cities.
Our Solution
D Custom created a site, Dallas Innovates. This online source showcases what’s new in Dallas and shares stories of creativity and collaboration. From the latest news in grant awards and the latest acquisition in Dallas to what makes Dallas a good place to start a company, site visitors will find profiles of entrepreneurs, opinions from the community, company news, and other business commentary. Organizing this information into content areas allowed for easy navigation and ensured that articles could be easily found among the large volume of content on the site.
Deliverables
- Website
- Media Kit
The Results
In its first year, Dallas Innovates received more than a quarter of a million page views. Those numbers almost doubled by the close of its second year. Dallas Innovates has become a staple resource for the Dallas business community, still publishing content daily.
