Sabre is a leading technology solutions provider to the nearly $8 trillion travel industry. Their technology and data-driven solutions help airline, hotel, and travel agency customers grow their businesses and transform the traveler experience.
The Challenge
Sabre needed to pull ahead of its biggest competition to become the top-preferred provider for corporate travel agencies.
Our Solutions
To ensure Sabre was top of mind for travel agents in each phase of the purchase cycle, we needed to establish Sabre as a thought leader in the travel sector. To solidify this position, we found a trending topic within the travel sector — how retail affects the travel industry — and created a content program that showcased Sabre as a leading voice in this emerging conversation. With unique insights from Sabre’s own experts, we crafted blogs, reports, graphics, paid social media campaigns, and marketing collateral communicating need-to-know consumer trends and experiences for travel agents.
Deliverables
- Strategy Briefs
- Content Marketing Program
- Design
- Analytics
The Results
In the first six months of producing content, Sabre’s Klout score increased, surpassing competitors in the industry. Our content on the Sabre Insights blog was among the top viewed pieces each month, garnering over 33,000 pageviews in 12 months.
