GE Digital provides software and services to companies to help them transform technologically. They work for Fortune 500 companies across industries, including healthcare, manufacturing, energy, and transportation.
The Challenge
Recognizing that growing existing accounts was as valuable as winning new business, GE Digital needed to develop a marketing strategy that focused on retaining and growing their businesses with top customers.
Our Solution
We worked with GE Digital to develop account-based marketing strategies to grow several of their largest accounts. A key part of that strategy was to help the sales teams expand their partnership with clients by creating annual value reports and collateral that highlighted major past successes, future opportunities for success, and the value that GE Digital continued to bring to these accounts as an innovative partner.
Deliverables
- Strategy documents
- Annual value reports
- Presentation assets
The Results
Our partnership produced high-quality and innovative work for many of GE Digital’s most important client accounts.
