A full-service pharmacy benefit manager (PBM), Magellan Rx Management strives to be the leading and most comprehensive industry source for specialty medical pharmacy (medical injectable drugs) trends in spend and management. Magellan Rx also successfully differentiates itself as the only source for medical pharmacy benchmarking statistics.
What We Delivered
The Challenge
Magellan Rx aims to lead the next evolution of PBMs with a value-driven approach that moves past the traditional volume-focused thinking to deliver real solutions.
Our Solution
To target health plans, pharmaceutical and biopharmaceutical manufacturers, and healthcare consultants, we create seven customized reports throughout the year for Magellan Rx: three seasonal Magellan Rx Reports with an editorial approach to data in the industry, an annual Medical Pharmacy Trend Report that highlights key trends and statistics in the industry, an annual Medicaid Trend Report examining clinically appropriate drug use and cost-saving opportunities, and an annual Employer Market Insights Report that shows trends and forecasts to help employers plan for the future.
Deliverables
- Custom reports (print and digital)
The Results
Reports have been referenced as sources in several industry publications such as Specialty Pharmacy Times, Drug Channels, AIS Health, and Managed Care magazine. They have also been used by industry lobbyist group Pharmaceutical Research and Manufacturers of America as evidence of specialty drug and hospital use costs before the Senate Committee on Health, Education, Labor and Pensions.
Digital reports garner an average of 30,000 pageviews monthly, and related email campaigns have resulted in click-through rates of 14 percent, which exceeds industry standards.
Awards
2018 APEX Award of Excellence, Magellan Trend Report, Annual Reports, Design & Layout
2018 Communicator Silver Award of Distinction, MRx Report – Summer 2017, Design Features, Cover Design for Corporate Communications
2018 Communicator Silver Award of Distinction, MRx 2017 Medicaid Pharmacy Trend Report, Annual Report, General, Medical for Corporate Communications
