Omni Hotels & Resorts is a luxury hotel company with dozens of locations in major cities across North America.
With its chic accommodations, ample amenities, and convenient locations, Omni had earned recognition as the top choice for business travelers. However, it wanted to go beyond this to convince travelers to also choose Omni for pleasure travel.
Omni needed to build out its brand to convey the luxury and excitement of vacation travel. To do this, we created a dual-channel program called Omni Escapes, which included a print magazine and a digital content hub that discussed dining experiences, travel trends, bespoke products, and must-do adventures around the country. The program appealed to Omni’s affluent customers through compelling design, photography, and stories celebrating the upscale lifestyle. In building out the Omni Escapes brand through this alluring content, we conveyed the luxury, romance, and excitement that embody the Omni experience.
- Strategy documents
- Print magazine
- Custom photography
Over the course of our partnership, we designed, printed, and distributed 15 annual or bi-annual issues of Omni Escapes magazine, produced supporting digital-content pieces, designed and developed a digital-content hub, shot custom photographs for print and online, developed brand documents, and won four industry awards.
2015 Communicator Award Excellence, Overall Design, Escapes Magazine
2015 Apex Grand Awards for Publication Excellence, Websites, Escapes
2012 Silver Magnum Opus Award, Editorial, Most Improved Editorial, Escapes
2012 Silver Pearl Award, Editorial, Most Improved Editorial