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Higher Education


SMU Cox School of Business, one of the leading business schools in the nation, offers a complete portfolio of MBA and master’s degrees, including full-time and part-time options. Its redesigned curriculum is built on the foundation of three pillars: leadership, analytics, and experiential learning. As Cox begins its second 100 years of business education at SMU, the School aims to help students reach their career goals and build a lifelong global network.

The Challenge

SMU Cox wanted to better connect with its growing community and boost alumni engagement. To do so, the School needed to refresh its communications — including its print publication and online content hub. SMU Cox needed a digital transformation that would equal its standard-setting thought leadership and innovative instruction.

Our Solutions

In the same year that SMU Cox celebrated a century of business education, we refreshed and revitalized its biannual print magazine, CoxToday, and launched a new online content hub that function symbiotically together to cultivate community, alumni and stakeholder engagement. The deliverables included print magazines, online content, social media, and an e-newsletter aimed at increasing community reach. Our facilitation of this digital transformation supports Cox in its efforts to be a leader in the world of business education and to be at the forefront of influential thought leadership.


    • Custom Publication
    • Custom Content Hub
    • Online Articles
    • Organic and Paid Social Media
    • Analytics and Reporting

The Results

Our goal was to grow awareness and encourage engagement among SMU Cox School of Business’s existing audience across their social channels. Through implementing a consistent social posting schedule and a paid social strategy, overall site traffic increased by 135%. Together, Facebook and LinkedIn made up for 37% of all site traffic, and engagement increased by 316%. This strategy also widened their audience and brought 129% more new users to their site. Additionally, a new biannual e-newsletter made up for nearly 50% of total site traffic within two weeks after send.

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