SMU Cox School of Business, one of the leading business schools in the nation, offers a complete portfolio of MBA and master’s degrees, including full-time and part-time options. Its redesigned curriculum is built on the foundation of three pillars: leadership, analytics, and experiential learning. As Cox begins its second 100 years of business education at SMU, the School aims to help students reach their career goals and build a lifelong global network.
What We Delivered
The Challenge
SMU Cox wanted to better connect with its growing community and boost alumni engagement. To do so, the School needed to refresh its communications — including its print publication and online content hub. SMU Cox needed a digital transformation that would equal its standard-setting thought leadership and innovative instruction.
Our Solutions
In the same year that SMU Cox celebrated a century of business education, we refreshed and revitalized its biannual print magazine, CoxToday, and launched a new online content hub that function symbiotically together to cultivate community, alumni and stakeholder engagement. The deliverables included print magazines, online content, social media, and an e-newsletter aimed at increasing community reach. Our facilitation of this digital transformation supports Cox in its efforts to be a leader in the world of business education and to be at the forefront of influential thought leadership.
Deliverables
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- Custom Publication
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- Custom Content Hub
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- Online Articles
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- Organic and Paid Social Media
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- Analytics and Reporting
The Results
Our goal was to grow awareness and encourage engagement among SMU Cox School of Business’s existing audience across their social channels. Through implementing a consistent social posting schedule and a paid social strategy, overall site traffic increased by 135%. Together, Facebook and LinkedIn made up for 37% of all site traffic, and engagement increased by 316%. This strategy also widened their audience and brought 129% more new users to their site. Additionally, a new biannual e-newsletter made up for nearly 50% of total site traffic within two weeks after send.
