THE CLIENT

Texas Farm Bureau Insurance’s key message is “neighbors helping neighbors.” They’re the insurance company that shows up with a gift basket when you move in or solutions the day after a storm, an approach that has helped them partner with more than 300,000 customers and their families across Texas.

THE CHALLENGE

TFBI is up against both statewide and national competitors, many of which have a distinctive voice and universally known persona. They needed to distinguish themselves as a company that’s competitive with those brands and broaden their scope to reach all Texans, in both urban and rural areas.

THE solution

To stand out and better connect with the TFBI audience, we created Texas Heritage for Living, a content program that would forge a strong relationship between the reader and Texas Farm Bureau Insurance. The deliverables included a website, social media, email campaigns, and a quarterly publication distributed to around 150,000 policyholders aiming to boost retention and loyalty, mitigate losses through preventive and practical tips, and position TFBI as a trusted neighbor who understands and shares in the reader’s way of life.