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The Evolution of the Google Algorithm: Why Content Matters Now More Than Ever

We all depend on Google to recall definitions, find cat videos, or research something new. In that way, the Google search bar has been there for us all. What may come as a surprise, though, is that Google processes around 63,000 search queries every second.

Although some searches may be casual, Google is the final authority on how people find what they’re looking for. And no matter how great your content may be at answering those questions, if it’s not within the first three search results, users aren’t likely to read it at all.

Google’s algorithm can make or break your marketing efforts and the success of your content. That makes it crucial to understand the ever-shifting rules and develop a strategy that will harness the search mogul’s power to your advantage.

Related: See how changing algorithms have affected your social feeds.

Google Algorithm Best Practices

The best strategy for ranking highly in search results is creating unique, high-quality content using good SEO practices. Google wants to connect users with the best and most relevant results possible. Put your best foot forward and you’ll be rewarded.

It’s a two-way street: Just as you want to provide value to customers through your site, Google aims to improve the quality and relevancy of users’ search queries through constant updates to its algorithm.

To give you a better picture of how Google’s search result delivery has changed and where it’s headed, we mapped out how the algorithm has evolved over the last 20 years.

A Brief History of Google Algorithm Changes

The one constant in all this is change, so keep an eye on our blog to stay up to speed with Google’s big updates and what they mean for you.

Want to learn more about what Google thinks of your business? Contact us — we can help you evaluate and improve your SEO efforts.

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