You’ve always wanted a “man on the street” when it comes to your target audience. You need to hear what they’re talking about, understand the problems they’re facing, and even strike up conversations with them. How is this possible? Welcome to the world of social media management platforms.
Choosing the right social media management platform
You might immediately think of Hootsuite or TweetDeck, but there are many other platforms that meet the needs of your business. A platform focused on corporate needs offers ways to manage content and measure the value of your social media presence.
But with plenty of platforms out there, it’s important to focus your search on those that provide the most useful features for your strategy and can be tailored to best serve your agency.
Here are some questions that can help you narrow your search for the perfect social media management platform. What features of your product are potential customers talking about? What topics can you address in your marketing efforts? Who exactly are your biggest advocates and how can you foster a deeper relationship with them?
What’s your budget?
Price is one of the most limiting factors. You have to prioritize your needs versus your wants.
Which channels will you be using?
Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Tumblr? Pick a platform that supports the channels you use most often and integrates for ease of use. Consider the number of channels you will manage. Some platforms have limitations, while others charge an additional fee for more channels.
What else do you need?
Social listening, detailed analytic reports, API integration, and the ability to monitor blogs are all features that can make or break a platform. Before you buy, decide what features you need and which you can live without.
What else do you want?
The features are endless. Do you want mobile ability? Customizable links? Real-time analytics reporting? Or maybe the ability to customize user experience? They’re all available to you. Just make sure you understand which features come standard and which require an additional fee.
After answering all these questions, do your research. Choosing a social media platform is a big decision, so don’t take it lightly. Take advantage of free trials and webinars to gain more insight into platforms you’re considering.
Need help selecting your next social media management platform? Contact us!