If content marketing were a kickball game, you’d be smart to pick video first to join your team in your content marketing lineup. Video is the MVP in any killer content marketing strategy, and it’s more affordable than ever to produce and release. In fact, over 76 percent of B2B brands use video as part of their content marketing strategy.
So why take advantage of this power player? Video is a rich and cost-effective medium whether it’s on your website, in an email, or posted to your social channels.
Video is an important part of your content lineup
Let’s look at the facts:
- Blog posts containing video receive up to three times the inbound links as posts without. Video in an email can boost open rates by 20 percent and increase clickthrough rates two to three times.
- An eyemapping study of search engine results pages showed that video results commanded more attention than other lists. No wonder Google always puts the videos at the top of the results page.
- By 2017, it’s expected that video will comprise over 74 percent of all mobile traffic.
With these stats to back them up, it’s no wonder 63 percent of B2B marketers said videos were one of the most effective mediums to use.
Maybe you’re already using video as part of your content marketing strategy. We want to hear about it! Connect with us on social, or leave a comment here.
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